The purpose of this study is to examine the effect adoption social media marketing (SMM) by SMEs on ability retain customers over years through SMM components which include customer engagement, branded entertainment, E word mouth, interaction and customization. adopted descriptive survey research design. population used in comprises Lagos, Oyo Osun States as these states have largest concentrat...

this paper discussed the application of information and communication technology (ict) in pharmaceutical product marketing in nigeria. data for the study was obtained from 76 pharmaceutical firms in southwest nigeria which comprised of about 95% of the pharmaceutical companies that were into manufacturing of drugs in nigeria. the categories of firms surveyed include retail pharmacy, combination...

innovation is the key to growth, without it, most organization would forever be stuck doing the same old things the same old way. new products, new services and new ways of doing business would never emerge. entrepreneurship activities brings about business innovation with resultant development in enterprises which also serves as a panacea to economic growth in developing countries. entrepreneu...

To determine current data on HIV infection and to further confirm the presence of HIV-1 group O infection in Nigeria, 2300 samples from five states were tested for the presence of HIV antibody. A convenience sampling was obtained from pregnant women, tuberculosis (TB) patients, commercial sex workers (CSWs), blood donors, patients with sexually transmitted diseases (STDs), patients with skin di...

Abstract Clinical evidence shows the incidence of novel coronavirus is associated with pre-existing medical conditions. Thus, people conditions are more likely to be infected COVID-19. In light this, this paper examined extent which related COVID-19 and mortality in Nigeria from a geographical perspective. We used geographically weighted regression (GWR) determine effect affect Nigeria. Our fin...

Background. Antimalarial drug-resistant Plasmodium falciparum strains have been a major obstacle to the global efforts of controlling and eliminating malaria. The hope of reintroducing chloroquine for the treatment of uncomplicated malaria follows recent reports on decreases in the prevalence of chloroquine-resistant P. falciparum in several countries and recently, its total disappearance in Ma...

The study was carried out in southwest, Nigeria. main objective of the to determine level and efficiency organic farming technology among cocoa farmers southwest ascertained adoption farmers; determined technical, allocative economic efficiencies. These were with a view determining profitability efficiencies Southwest, Primary data collected from 300 area through multi-stage sampling technique....