An experiment investigates the impact of fan identification on the cognitive and emotional processing of sports-related news media. Two coaches were featured; one conceptualized as negatively valenced the other positively. Participants completed a fan identification scale before stimuli presentation. While watching the press conferences, heart rate, skin conductance, and corrugator muscle activ...

Virtual Sports Teacher is a Serious Ga me which is being developed by sports scientists, computer scientists an d media scientists, funded by the HM WK (hessian Ministry of science and art). The primary target group of the gam e are physical education teacher st udents. In the gam e they can practice the procedure of a typical sport lesson, learn how to tr eat pupils and arrange different sport...

Purpose of this article study, media influence on promoting sports’ that the is tool which used for sports study about and had been a popular topic many years. Study its authors have point out reality close link between Electronic, social in world. The it consists any form taking part promotion sports, such as Television’s or Radio-show, (or commentator) competitions races. There also best part...

The United States sports industiy is a multi-billion dollar industry. Corporations attempt to curry favor with consumers by aligning their products and services with this popular industry through sports sponsorship and endorsement opportunities. The upside to this association is well-documented in the sports marketing literature. Less well known however, is the impact on corporate brands when a...

The beginning of the XXI century is characterized by emergence new media and development Internet space traditional media. A large number sports publications have moved to an online format. This article examined system Russian specialized study analyzed one hundred most popular We studied following independent variables: amount materials per day/ week; monthly visitors; official registration as...