Understanding why people seek shopping recommendations from others on social commerce sites can help managers design strategies to encourage users’ engagement of social commerce. The purpose of this study is to examine the determinants of customers’ intention to seek shopping recommendations on social commerce sites. Drawing upon the theories of social capital and behavioral intention, a resear...

The purpose of this study was to use the constructs of the theory of planned behavior (TPB) to gain a better understanding of the factors influencing older adults' participation in strength training. Two hundred men and women age 55 years and older were purposely sampled from seniors' centers in Ontario Canada. Participants completed a TPB questionnaire and reported their current physical activ...

This study explores the extent to which subjective norm beliefs of online learners shape perceptions of ease-of-use and usefulness for the use of course delivery systems. Subjective norm beliefs represent the influence that instructors, mentors, and peers have on students to use the course delivery system. The results show that instructor and mentor influences are significant contributors to st...

This study aims to understand the web risk information seeking intention of end users. Applying the risk information seeking and processing model (RISP), this paper examines end users’ web risk information seeking intention. Hypotheses are proposed concerning the intention to seek information about one emerging web risk: cross site scripting. Data were collected from 201 college students in the...

Among the key players in any effective integration of technology in teaching and learning is the teacher. Despite the research that has been conducted to examine the factors that explain teachers’ intention to use technology, few have developed a model to statistically explain the interactions among these factors and how they influence teachers’ intention to use technology. Five variables (perc...

In order to explain the consumer decision process in the fixed pricing group buying (FPGB) context, this study proposed an FPGB decision model from the social perspective. To reflect the social perspective, the proposed FPGB decision model included social factors such as network externalities and subjective norm as triggers for shopping motivations. According to the analysis results, all social...

Many universities implement e-learning for various reasons. It is obvious that the number of e-learning opportunities provided by higher educational institutes continues to grow in Korea. Yet little research has been done to verify the process of how university students adopt and use e-learning. A sample of 628 university students took part in the research. The structural equation modeling (SEM...

A randomized controlled trial evaluated the effectiveness of a 4-wk extended theory of planned behavior (TPB) intervention to promote regular physical activity and healthy eating among older adults diagnosed with Type 2 diabetes or cardiovascular disease (N = 183). Participants completed TPB measures of attitude, subjective norm, perceived behavioral control, and intention, as well as planning ...

The theories of reasoned action and planned behaviour continue to receive considerable research attention, despite criticisms of their `asocial' conceptualisation and the rational decision-making approach. Two studies were designed to assess the impact of induced mood on condom use (Study 1) and food choice (Study 2). Both studies provided support for application of the theory of reasoned actio...

Several studies have investigated a variety of factors affecting use of social networking sites (SNSs), but the investigation of these factors is still under development. In this study,we aim to contribute to the literature by extending and testing an existent conceptual model in a new context, including Life Satisfaction as an independent variable to explain the intention (We-Intention) to use...