نتایج جستجو برای: supply chain cooperative advertising
تعداد نتایج: 505702 فیلتر نتایج به سال:
Game theory has become an essential tool in the analysis of supply chains with multiple agents, often with conflicting objectives. This chapter surveys the applications of game theory to supply chain analysis and outlines game-theoretic concepts that have potential for future application. We discuss both non-cooperative and cooperative game theory in static and dynamic settings. Careful attenti...
An appropriate performance measurement system is an important requirement for the effective management of a supply chain. Two hurdles are present in measuring the performance of a supply chain and its members. One is the existence of multiple measures that characterize the performance of chain members, and for which data must be acquired; the other is the existence of conflicts between the memb...
a r t i c l e i n f o The paper studies a two-echelon supply chain comprising one manufacturer and two competing retailers with advertising cost dependent demand. The manufacturer acts as the Stackelberg leader who specifies wholesale price for each retailer. The two retailers compete with each other in advertising and they have different sales costs. The manufacturer uses one of the following ...
<p style='text-indent:20px;'>Advertising has a crucial impact on product's goodwill. To further improve goodwill and make more profit, member firms in the supply chain use various contracts to coordinate channel. Considering dynamic effect of advertising, this paper studies two-level consisting one manufacturer retailer. The two members focus maximizing their profits through advertising p...
As the third party logistics partners (carriers) taking a more and more significant role in supply chain practices and customer service performance improvement, there is an emerging need for the studies on optimal channel coordination policies for business processes involving not only supplier and buyer, but also transportation partners. In this paper, we explicitly add a transportation partner...
Companies have continued to place a premium on the management of their supply-chain. Through an effective supply-chain, a firm is able to move toward a just-in-time system of production, with rapid response to market changes. Trust among the various members of the supply chain is crucial for its effectiveness. To increase trust many organizations have created cooperative relationship with suppl...
Considering the influence of consumers’ perception eco-quality (CPQ) on dynamic strategies continuous agri-product supply chain, paper examines a two-stage chain composed supplier and retailer, where invests in improvement retailer advertising. Taking CPQ, goodwill as ternary state variables, formulates joint decision-making models based differential game theory. The has analyzed equilibrium de...
Speed economy, proposed by Japanese scholars Masaki Tamura, refers to get the cost savings flow by accelerating the transaction process [1], which brings the a large market space to the cargo/express delivery industry [2]. Due to the rapidly growth of China air cargo/express market and the ongoing increasingly opening up of the sky, international cargo/express giants have set up their hubs in C...
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