background: today, electronic mass media such as television (tv), influence behavioral patterns of their audiences. this study aimed to evaluate what messages on food advertisements related to oral health were transmitted (appeals) and how they were transferred (performance methods & artistic techniques) in islamic republic of iran broadcasting (irib). methods: in this cross sectional study, br...

The central question of Churchland’s book Braintrust is where do moral values come from? She answers it in terms of the latest research in neuroscience, evolutionary biology, experimental psychology, and genetics. By explaining and understanding our social practices via scientific research Churchland tries to provide a neurobiological platform for morality and thus illuminates the usually negle...

Abstract A network game assigns a level of collectively generated wealth to every that can form on given set players. variable combines with formation probability distribution, describing certain restrictions formation. Expected levels and expected individual payoffs be formulated in this setting. We investigate properties the resulting as well variants well-established values allocation rules ...

The “moral values vote” in the 2004 American presidential election should be interpreted more broadly than as a reflection of concerns about same-sex marriage and abortion. Instead of specific hot-button social policy issues, a general personality trait of moralism—the tendency to perceive a moral dimension in everyday decisions—may have contributed to the election outcome. Specifically, we hyp...

In this paper, we analyze the performance of transmitter identification (TxID) technique for advanced television system committee digital television (ATSC DTV) signals. In the ATSC DTV systems, signals are transmitted through the multiple frequency network (MFN) so that the frequency resource is used inefficiently. The TxID technique is employed to implement the single frequency network (SFN) w...

Soon after assuming office on July 21, 2003, the new Director-General of WHO, Jong-Wook Lee, announced plans to launch several global health initiatives: reenergising primary health care to achieve the Millennium Development Goals (MDGs), launching the ambitious 3 by 5 initiative to expand access to antiretroviral drug treatment to 3 million HIV-positive people by 2005, and accelerating country...

There has been an upsurge of interest in moral decision making, which appears to have some distinctive properties. For example, some moral decisions are so strongly influenced by ideas about how sacred entities are to be treated, that they seem to be relatively insensitive to the costs and benefits entailed (e.g., “do not allow companies to pollute the earth for a fee, even if pollution credits...