abstractthe aim of this study was to find the appropriate type of translation of english brand names iranian consumers prefer, i.e. phonetic, semantic and phonosemantic types of translation. also, it was aimed at examining the type of font size iranian consumers tends to see on packages of english products. to this end, the distinction between male and female participants as well as the partici...

While the predicate view of proper names is popular among linguists, it not unanimous. This paper contributes to discussion by considering some linguistic data exemplified phrases such as “Operation Valkyrie” and Desert Storm”. These examples bring clues about structure phrasesthat help us understand procedure involved in naming individuals. One gap between first constituent (“operation”) secon...

graffiti as one of the social phenomenon has a very long record. however, the graffiti in modern civilization has been put forth as a media. in this article, efforts have been made to study the graffiti from the linguistic perspective. in this research, 2929 graffiti from different districts in the north, south, east, west and center of tehran have been registered and then extracted and analyze...