This paper examines joint destination marketing in Vietnam, a transitional economy experiencing a rapid growth in tourism. Based on in-depth interviews with representatives of provincial destination marketing organizations (DMOs) and the analysis of their web-sites, the paper considers destination marketing by the eight provinces of the South Central Coast, the most dynamic tourism region in Vi...

Tourists’ destination branding and the formation of equity are considered among most critical areas tourism marketing. This conceptual paper presents a holistic framework tourist’ brand by highlighting role social, personal, cultural factors in forming tourist knowledge given that ultimately leads to equity. In addition, proposed also highlights rational emotional paths destination. Once develo...

The problem of destination accessibility is a vital concern in the sustainable tourism development in the emerging regions due to the increasing numbers of tourism business growth in the recent times. Tourism is one of the potential foreign exchange earning sectors, which place sustainability as one of the main success metrics for benchmarking the industry’s overall development. On the other ha...

Africa’s tourism potential is acknowledged to be significant but underdeveloped. This paper uses both cross-section data as well as panel data for the period 1996 to 2000 to identify the determinants of tourism arrivals in 43 African countries, taking into account the country of origin of tourists. The results strongly suggest that political stability, tourism infrastructure, marketing and info...

in this edge, medical tourism is not a new idea. medical treatment is one of the essential demands of human beings and it requires high quality and intensive care. beside western world, few developing countries are playing key roles as medical tourism destinations. india is one of the leading names among these countries. the purpose of the paper is to find the factors influencing the attractive...

A modern tourist product, which is adjusted to the needs of new tourists no longer includes a tourist partnership role, but individualisation and personalisation of the experience itself. Should such a base be accepted, it is to be concluded that traditional positioning of destination tourist offers on both macro and micro levels is no longer sufficient, i.e. positioning based on comparative ad...

Tourism destinations are generally delimited and branded based on administrative boundaries, which act as artificial barriers that may reduce the competitiveness of tourism sector. Increasingly, literature is taking a demand perspective (i.e., tourist spatial behaviour) when identifying promoting destinations. This can help to promote more efficiently, particularly in rural areas, where most fl...

abstract airlines brands are getting new identities in the electronic age. because of growing new technologies like internet, there will be new strategic opportunities for airline companies to position their brand. on the other hand, religious tourism's industry has a sustainable market in iran, because of cultural issues. a lot of passengers prefer to do their religious travels with an ai...