Purpose – The aim of this study is to measure the consumer-based destination brand equity Mardin, which an important tourism in Southeastern Anatolia region, and investigate effects awareness, image, perceived quality on loyalty. Design/methodology/approach Scanning method was used research. First, reliability validity measurement tool measuring equivalence components were tried be obtained. Af...

Concepts of terrorism, political turmoil, and war appear unrelated to tourism. Closer examination of their points of convergence and impacts on tourism reveals otherwise. This paper examines literature focusing on the relationships between these phenomena. Research themes which emerge from available studies include impacts of terrorism and political instability on tourist demand, motives of ter...

Purpose – The aim of this study is to measure the consumer-based destination brand equity Mardin, which an important tourism in Southeastern Anatolia region, and investigate effects awareness, image, perceived quality on loyalty. Design/methodology/approach Scanning method was used research. First, reliability validity measurement tool measuring equivalence components were tried be obtained. Af...

This study aims to determine the dominant factors forming image in context of tourism destinations. The quantitative method with survey format chosen this study, where data obtained through convenience sampling were analyzed using Principal Component Analysis (PCA). results showed that Borobudur as a destination was formed by 4 factors, namely: Core Attractions, Supporting Services, and Experie...

The carrying capacity is well identified tool to manage problems due to uncontrolled tourism for any destination. This report highlights the carrying capacity estimation of Kerwa tourism area, Bhopal, India. The methodology used in this report is a new two-tier mechanism of impact analysis using index numbers derived from a survey of 123 stakeholders. From this the individual component impact a...

This study examined the long tail nature of destination image using China as an example. The results indicated that the keywords the travelers used to describe China’s image follow power-law distribution. The destination images, expressed by the keywords/terms the respondents typed in, dominated by a few keywords on the top, but contain large amount of small niches. Since those keywords are lik...

Tourism is becoming more and more important in the global economy, and its longterm prosperity is desired by every tourism destination. Prosperity, however, cannot be achieved successfully without the involvement of those influenced by the industry, so, evaluating residents’ perceptions of tourism and involving them in as many aspects of planning and policymaking as possible are important steps...

the image of a brand is the first word or image that is evoked in the mind of costumers immediately after hearing the brand name. the purpose of paying attention to the brand image is to ensure the proper mentality of consumers toward the brand. the components such as suitability, services, brand, variety, quality, and atmosphere form the brand image. the relationship between the brand image an...