Different from traditional linguistics which views metaphor as a means of rhetoric, cognitive linguistics holds that metaphor, instead of being a deviant phenomenon of normal language, is a way of thought and a powerful instrument of cognition. Because of the reason that the traditional linguistics failed to explain the essence of metaphor, the modern linguists began to do research on it from t...

The present study investigates a type of metaphor involving socio-cultural values in their mapping and interpretation. The linguistic data are Japanese metaphorical expressions that conceptualize women as plants or animals. First, the typology of metaphor based on previous research is discussed, focusing on conceptual, correlation, and resemblance metaphors, followed by our proposal to distingu...

Metaphor is a central phenomenon of language, and thus a central problem for natural language understanding. Previous work on the analysis of metaphors has identified which target concepts are being thought of and described in terms of which source concepts, but this is not adequate to explain what motivates the use of particular metaphors. This work proposes the use of conceptual schemas to re...

IRELAND Please address all correspondence (re paper and requests for reprints) to Tony Veale at the above address. Abstract Once viewed as a rhetorical and superficial language phenomenon, metaphor is now recognized to serve a fundamental role in our conceptual structuring and language comprehension processes. In particular, it is argued that certain experiential metaphors based upon intuitions...

Metaphors pervade discussions of sociopolitical issues and influence the way we think. One challenge facing researchers, however, is that it can be difficult to make principled predictions about exactly how metaphors will influence thought. Here, we use an explicit comparison task to quantify the persuasive capacity of metaphors. In Experiment 1, people were given two metaphors and two policy r...

IRELAND Please address all correspondence (re paper and requests for reprints) to Tony Veale at the above address. Abstract Once viewed as a rhetorical and superficial language phenomenon, metaphor is now recognized to serve a fundamental role in our conceptual structuring and language comprehension processes. In particular, it is argued that certain experiential metaphors based upon intuitions...