A distinguishing feature of virtual communities is their sense of community, i.e., their participants’ feelings of membership, identity, influence, and attachment with each other. This study tests a model in which members’ perceptions of the group’s norms mediate the relationships between supporting each other and identifying each other with the members’ sense of virtual community. Two studies ...

Spend your few moment to read a book even only few pages. Reading book is not obligation and force for everybody. When you don't want to read, you can get punishment from the publisher. Read a book becomes a choice of your different characteristics. Many people with reading habit will always be enjoyable to read, or on the contrary. For some reasons, this the new community rules marketing on th...

Knowledge has become the key to success in the global knowledge economy, not only for organizations, but also in virtual communities of practice (VCoPs). Themajor challenge in sustaining a VCoP is acquiring knowledge spontaneously frommembers. This challenge leads to our research question: what encourages VCoP members to voluntarily and continuously helpone another through continuous knowledge-...

Two research gaps in prior studies on knowledge sharing in virtual communities (VCs) are identified. First, prior studies have focused on VCs with no explicit rewards system, whereas VCs using a competition-based reward system (e.g., transactional VCs) is not explored. Second, prior studies have concentrated on the determinants of initial participation rather than sustained participation. In th...

Internal ideas communities are becoming important instruments for companies, as they are virtual places where employees solve organizational issues, develop new products, services, and business opportunities. The engagement in such communities is voluntary and users are asked to invest their expertise, creativity, and their time to develop ideas. This makes it important to continuously acquire ...

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Knowledge sharing is of much interest to both practitioners and researchers because of its potential to quicken learning, enhance innovation, reduce costs, and place organisations on a competitive edge. A principal tool for knowledge sharing has been identified by researchers to be virtual communities in which research collaboration and other knowledge sharing activities easily take place. Some...