نتایج جستجو برای: wom therefore

تعداد نتایج: 625257  

Journal: :تحقیقات بازاریابی نوین 0
nafiseh salehnia alireza eshaghi maryam saki monireh salehnia

customers extend robust trust to a business when they believe the business puts their interests first. good experience of banking services and recommendations of other customers can increase trust. loyalty and word of mouth (wom) is accepted as key factors successes of marketing. this paper seeks to discover the affecting factors on positive word of mouth and loyalty based on trust enhancement ...

2013
Hyelim Oh Animesh Animesh Alain Pinsonneault

Given the new realities of the digital age, information goods providers like print newspapers are experimenting with different pricing models for their online content. However, it is not clear how information pricing strategy may influence word of mouth (WOM) via social media that has emerged as a dominant channel for raising awareness about a newspaper’s articles and acquiring new visitors to ...

2013
Seyoung Seol Jieun Yu Jongbum Kim Munkee Choi Hangjung Zo

The next generation digital signage (NGDS) has become extremely important as a new innovative information system that provides interactive information to users by capturing contextual information through the utilization of the state-of-the-art technologies. NGDS gets wide popularity from millions of people due to its advanced information services that fit in with the individual’s digitizing lif...

2007
Anxiao Jiang

WOM (Write Once Memory) codes are codes for efficiently storing and updating data in a memory whose state transition is irreversible. Storage media that can be classified as WOM includes flash memories, optical disks and punch cards. Error-correcting WOM codes can correct errors besides its regular data updating capability. They are increasingly important for electronic memories using MLCs (mul...

Journal: :مدیریت بازرگانی 0
حسین جلیلیان کارشناس ارشد، مدیریت بازاریابی، دانشگاه علامه طباطبایی، تهران، ایران عبدالحمید ابراهیمی دانشیار، مدیریت بازاریابی، دانشگاه علامه طباطبایی، تهران، ایران امید محمودیان کارشناس ارشد، مدیریت بازرگانی، دانشگاه آزاد اسلامی، تهران، ایران

electronic word of mouth (e-wom) is a new emergent arena in which, consumers share their experiences and reviews on various brands and products such as laptop with each other, through online communication channels. this is a practical and survey research. research’s statistical society is the students of allameh tabatabaei university. statistical sample is selected by relative categorized and a...

2015
Mohan Wang Qi Lu Robert T. Chi Wen Shi

Information cues about products influence consumer purchase decisions. Online review can enhance communication among consumers while affecting consumer perception by increasing awareness and reducing uncertainty. However, little is known on how Word-of-Mouth (WOM) and information cues interact, especially on experience goods like hotel rooms. To bridge this gap, we analyze data collected from E...

Journal: :Nursing management 2008
Richard Hader

Word of mouth (WOM) has always been one of the most credible and influential sources of information for a consumer. With the advent of the Internet, new mediums of communication, such as blogs and social networking sites, have opened up, allowing more consumers to gather WOM information more easily than ever before. In this study, I examine the usefulness of online WOM, particularly from blogs ...

Journal: :Biology of blood and marrow transplantation : journal of the American Society for Blood and Marrow Transplantation 2011
Corey Cutler Aaron Kesselheim Steven Gabardi Borje S Andersson Paul Carpenter Hanna J Khoury Mark Litzow Scott D Rowley Scott Lanum Helen Leather Ya-Chen Tina Shih Robert Peter Gale John R Wingard Frederick R Appelbaum Claudio Anasetti

From He Danamacoe Wom gery, Wom planta Ander Cance and M Unive Roche Progr New vices Cente New Colle of Bl Tamp Approved Octob Financial d *Task For Correspon FRCP Bosto Received N 2011 Am 1083-8791 doi:10.101 Generic Immunosuppressants in Hematopoietic Cell Transplantation Corey Cutler,* Aaron Kesselheim, Steven Gabardi, Borje S. Andersson, Paul Carpenter, Hanna J. Khoury, Mark Litzow, Scott D...

Journal: :Jurnal sekretaris dan administrasi bisnis 2021

The development of technology that continues to grow, one which is easy internet access enables people information from various sources, including social media. Nowadays, media not only used privately, but also companies and even government. One them, the tourism sector in role media, especially Instagram, recognized as most appropriate promotional for travelers Indonesia. Activities held on wi...

2011
Zakaria Babutsidze

Motion picture industry is characterized by extensive advertising and word-of-mouth among (potential) consumers. We develop a simple computational model of consumer behavior to study the interaction between these two forces. WOM that propagates through fixed social network is affected by the mismatch between consumer’s expectations and realized quality of the film. As a result, intensive advert...

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