The availability of a new product in store creates an informative spillover that extends past the itself through word-of-mouth advertising. Because this spillover, each retailer is able to extract slotting fee from manufacturer at introduction. Slotting fees may discourage innovation by and, turn, reduce consumer surplus and social welfare. A more likely pay lower when it can advertise heavily,...

customers extend robust trust to a business when they believe the business puts their interests first. good experience of banking services and recommendations of other customers can increase trust. loyalty and word of mouth (wom) is accepted as key factors successes of marketing. this paper seeks to discover the affecting factors on positive word of mouth and loyalty based on trust enhancement ...

word of mouth (wom) is a powerful promotional instrument and an important information source influencing on attitudes and purchasing decision of consumers. it plays a critical role in services in which quality of consumers’ beliefs affects their choice. wom has a particular importance in tourism industry because intangible products cannot be used before consumption. the current study aims to in...

today, organizations continuously try to find the ways to gain loyal customers because of their advantages. customer to customer interactions has attracted more attention among marketers in which customer-to-customer interactions has been known as one of the most important methods of creating loyal customers. the present paper seeks to propose a service model developed in traveling and tourism ...

This thesis contains three separate essays that deal with word of mouth. In the first essay, "Promotional Chat on the Internet," we analyze the firms' incentives to anonymously supply positive reviews of products in chat rooms and other recommendation sites. This, in turn, lowers the credibility of word of mouth transmitted online. We develop a game theoretic model where an incumbent and an ent...

Currently, MSME stakeholders are facing problems in selling their products as they often focus too much on the production process and do not balance marketing advertising. When a product is produced large quantities, it becomes difficult to sell quickly. Advertising usually done by word of mouth or displaying local stores. Efforts overcome include providing training his through digitization. Di...

Sharing motivations of viral advertisements by consumers and the impacts of these advertisements on the perceptions for brand will be questioned in this study. Three fundamental questions are answered in the study. These are advertisement watching and sharing motivations of individuals, criteria of liking viral advertisement and the impact of individual attitudes for viral advertisement on bran...