‎Let $A$ be a $C^{*}$ algebra‎, ‎$T‎: ‎Arightarrow A$ be a linear map which satisfies the functional equation $T(x)T(y)=T^{2}(xy),;;T(x^{*})=T(x)^{*} $‎. ‎We prove that under each of the following conditions‎, ‎$T$ must be the trivial map $T(x)=lambda x$ for some $lambda in mathbb{R}$: ‎‎ ‎i) $A$ is a simple $C^{*}$-algebra‎. ‎ii) $A$ is unital with trivial center and has a faithful trace such ...