This paper investigates: (1) if, and to what extent, self-congruity theory is applicable in tourism, (2) to what extent travel and person characteristics explain the degree of self-congruity, and (3) how the operationalization of self-congruity affects the conclusions about whether self-congruity holds in tourism. Results derived from a large-scale study of Swiss travellers indicate that conclu...

With previous studies that examined the importance of functional store image and CSR, this study is aimed at examining their effects in the self-congruity model in influencing store loyalty. In particular, this study developed and tested a structural model in the context of retailing industry on the self-congruity theory. Whilst much of the self-congruity studies have incorporated functional st...

Spatial congruity effects have often been interpreted as evidence for metaphorical thinking, but an alternative account based on polarity correspondence (a.k.a. markedness) has challenged this view. Here we compared metaphor- and polarity-correspondence-based explanations for spatial congruity effects, using musical pitch as a testbed. In one experiment, English speakers classified high- and lo...

Pictures of animals with names of animals printed within the pictures were presented for comparative judgments of size based on either the pictures or the names. The picture-word compounds were compared faster with picture than with word as the relevant dimension. The comparisons of pictures were free of interference from the irrelevant names, but the comparisons of names suffered considerable ...

We investigated the mechanisms responsible for the automatic processing of the numerosities represented by digits in the size congruity effect (Henik & Tzelgov, 1982). The algorithmic model assumes that relational comparisons of digit magnitudes (e.g., larger than {8,2}) create this effect. If so, congruity effects ought to require two digits. Memory-based models assume that associations betwee...

Prior work shows that appearance-behaviour congruity impacts memory and evaluations. Building upon prior work, we assessed influences of appearance-behaviour congruity on source memory and judgement strength to illustrate ways congruity effects permeate social cognition. We paired faces varying on trustworthiness with valenced behaviours to create congruent and incongruent face-behaviour pairs....

The purpose of this research is to recognize the influence self-congruity and trust on brand loyalty in expedition services based image congruity theory. number illustrations taken using 209 people, with universal criteria Yogyakarta Central Java. Truts variable becomes a novelty research. This theory which presents suitability cognitive-based self-image consumer self-concept. gap self-congruit...

Tourists’ pro-environmental behaviors are critical to the conservation of cultural landscape heritage and for sustainability tourism. Applying theories planned behavior (TPB) self-congruity, this research explained formation tourists’ behavioral intentions (TPEBI). A total 342 effective responses were gathered at a destination, while another set data was collected from historic destination cros...

There has recently been an increasing focus on the development of automatic processing of numerical magnitude. However, little effort has been made to explore automatic access to non-symbolic numerical magnitude in preschool children. In experiment 1, we used a non-symbolic physical size comparison task in 3- to 6-year-olds to examine developmental changes and the effect of ratio and counting p...

Impaired analysis of signal conflict and congruence may contribute to diverse socio-emotional symptoms in frontotemporal dementias, however the underlying mechanisms have not been defined. Here we addressed this issue in patients with behavioural variant frontotemporal dementia (bvFTD; n = 19) and semantic dementia (SD; n = 10) relative to healthy older individuals (n = 20). We created auditory...