The purpose of this study is to design and explain the impact pattern of online advertising on actual purchasing (Case Study: Atieh Saba Holding). The study is qualitative based on the objective and data collection process. The population of the study were all marketing and sales experts at Atieh Saba Holding, and among these experts, 10 were selected as the sample. In this study, data were col...

Cooperative purchasing is increasingly seen as a valuable mechanism in the health and care sector in holding down health spending by leveraging the combined volumes of hospitals in the purchase of medical products as well as optimizing purchasing activities especially in hospitals. Little is known, however, about the actual extent of cost-savings that cooperative purchasing generates for partic...

Purchasing and supply leaders continually search for ways to improve the quality, delivery, and cost of production inputs. Their participation in these proactive supply chain activities can be a significant driver of purchasing and supply management’s use of information technology (IT). Using a transaction cost analysis perspective, we surveyed purchasing and supply professionals at the directo...

The Malaysian government had consistently revived its campaign for “Buy Malaysian Goods” from time to time. The purpose of the campaign is to remind consumers to be ethnocentric and patriotic when purchasing product and services. This is necessary to ensure high demand for local products and services compared to foreign products. However, the decline of domestic investment in 2012 has triggered...

Although eco-labels were introduced with the intention of encouraging eco-friendly purchasing behavior by consumers, they have had little effect on consumers' purchasing decisions, and therefore a significant gap exists between eco-label awareness and actual purchasing behavior. The aim of this study was to analyze consumer preference, in terms of public and private values, for two types of Kor...

Customer complaints are related to the actual quality of a product or service. If product quality is unobservable ex ante consumers base their purchasing decision on the expected quality. Then, deviations of actual quality from expected quality may determine decisions to submit customer complaints. I test different hypotheses about the effect of actual quality, expected quality, and the differe...

The existing literature on socially responsible purchasing relies heavily on stated preference measures elicited through surveys that utilize hypothetical market choices. This paper explores consumers’ revealed purchasing behavior with regard to fair trade coffee and is apparently the first to do so in an actual market setting. In a series of experiments, we investigated differences in consumer...

Each year, billions of dollars in online spending are lost due to consumers’ fears about information security. Many studies are concerned with methods reduce perceived risk in online transactions. Of the studies that evaluate the effect of structural assurances, few use actual or simulated purchasing scenarios. This study uses a simulated purchasing scenario where participants were shown either...