few, if any, studies have investigated the effect of professional experience as a rater variable and type of assessment as a task variable on raters’ criteria in the assessment of speech acts. this study aimed to explore the impact of nonnative teachers’ professional experience on the use of criteria in monologic and dialogic assessment of 12 role-plays of 3 apology speech acts. to this end, 60...

The study analyzes the apology delivered by the then-democratic Presidential contender in 2007, Senator Barack H. Obama, to the Indian-American community. This apology succeeded in convincing American citizens of Obama’s goodwill and clean political standards, which eventually led him to surpass his chief opponent, Senator Hillary R. Clinton and become the President of the United States. The st...

This paper was set out to investigate the main cultural differences between Saudi and British participants making apologies with a focus on the role of the gender of the addressee in the selection of apology strategies in gender-segregated vs. coed societies. Written questionnaires were used to collect data from 80 participants: 20 Saudi males, 20 Saudi females, 20 British males and 20 British ...

the present study aims to investigate the relative effectiveness of different types of pragmatic instruction including two collaborative translation tasks and two structured input tasks with and without explicit pragmatic instruction on the production of apologetic utterances by low-intermediate efl learners. one hundred and fifty university students in four experimental groups and one control ...

Public apologies are one of the most prominent examples of migration of speech acts from the private to the public sphere and now commonly feature in a wide range of public and media settings. Judging by the last two decades, the act of public apology is clearly in the process of social change, although perhaps more particularly in English-speaking cultures. The paper inscribes itself in a grow...

This study aims to investigate the apology speech act strategy employed by Japanese language learners at intermediate level and pragmatic transfer from L1 L2 that occurs. The data for this were gathered using Discourse Completion Test (DCT), which examined four situations focusing on relationships with interlocutors. subjects of 53 learners. collected then classified into eight strategies or se...

New media platforms such as Twitter, Facebook, and Instagram have allowed brands to connect with the public. However, negative comments can damage their image, so should use clear apology strategies. Despite COVID-19 pandemic, growth of electronics market is closely related connection between customers. This article examined strategies used by Lenovo, a company international brand influence, in...