As one of the most successful fast food chain in the world, throughout the development of McDonald’s, we could easily identify many successful business strategy implementations. In this paper, I will discuss some critical business strategies, which linked to the company’s structure and external environment. This paper is organized as follows: In the first section, I will give brief introduction...

despite several authors having studied the strategic approach to environmental orientation and,considering that environmental proactivity is emerging in business strategy, it still remains unclear which realactions influence a firm’s environmental orientation. an empirical analysis of a sample of 126 spanish companies shows that firms’ actions are explained as training, information and divulgat...

Business strategy is fundamentally about firm decision-making. Antitrust policy and enforcement, in turn, evaluate the decisions made by firms and the market outcomes that result. To the extent that firms’ decisions will be scrutinized ex post, managers must understand how antitrust concerns might constrain their actions and, thus, suggest alternative optimal decisions. Owing to this importance...

Facing pressures from an increasingly competitive business environment, manufacturing SMEs are called upon to implement strategies that are enabled and supported by information technologies and e-business applications. Based on the Internet and Web technologies, these include applications such as ecommunication, e-commerce, e-business intelligence and e-collaboration. From a contingency theory ...

Ensuring that organizational IT is in alignment with and provides support for an organization s business strategy is critical to business success. We present an integrated approach to requirements engineering for organizational IT. To help validate IT-business strategy alignment, we propose a single model according to Jackson s problem diagram framework to encompass both business strategy and s...

business strategy has been characterized as the manner in which a firm decides to compete which emphasizes the pursuit, achievement and maintenance of competitive advantage in an industry. the main hypothesis of many managerial researchers is that enhanced performance achieves when business try to gain and maintain competitive advantage in compare to rivals. given business strategy position as ...

More than half of small businesses in Australia (57%) use a website to promote their business. Having an effective website is an important step for small business owners moving towards e-commerce. The research suggests that once a business has a clear online strategy through a website they are more likely to move to e-commerce. While many small business owners have a business strategy, it is of...