Increased competition is making it difficult to distinguish products solely by attributes, creating room for cause-related marketing. In this study with a sample of 322 university students, we evaluated the changes in consumer attitudes toward cause and brand as consequences of Cause Brand Alliance (CBA), by using the product category as moderator. Four popular brands from two product categorie...

It is generally accepted that building software out of loosely coupled components, such as in service-oriented systems or mobile networks, yields applications that are more robust against changes and failure of single components than monolithic systems. In order to accommodate for changes in the environment or in the requirements, and anticipate to a component failure, applications are often dy...

in this article, we have shown, for the add-point monad t, thepartial morphism category set*is isomorphic to the kleisli category sett. alsowe have proved that the category, sett, of t-algebras is isomorphic to thecategory set of pointed sets. finally we have established commutative squaresinvolving these categories.