Abstract   Vertical cooperative (co-op) advertising is typically a cost sharing mechanism and coordinated effort by the channel’s members in order to increase demand and overall profits. In this marketing strategy, the manufacturer shares a fraction of the retailer’s advertising investment. This paper studies the advertising and pricing decisions in a retailer-manufacturer supply chain in which...

today it seems to be necessary to generate innovative ideas in social and economic section to comparative advantage in new business opportunities. therefore, this study aimed to compared the views of experts of sports management and co-administration experts on the development of small and medium sport enterprises in the form of cooperative, in order to achieve economic and social goals. this r...

Cooperative Co-evolution generates interest with its ability to solve complex domains by breaking down the problem into subcomponents. To be used to the best effect, we must understand the performance of cooperative co-evolution under varying circumstances. This paper aims to further the understanding the capabilities of cooperative co-evolution by expanding the understanding of the effect of c...

This paper presents an approach to Search Based Software Project Management based on Cooperative Co-evolution. Our approach aims to optimize both developers’ team staffing and work package scheduling through cooperative co-evolution to achieve early overall completion time. To evaluate our approach, we conducted an empirical study, using data from four real-world software projects. Results indi...