نتایج جستجو برای: Corporate Image

تعداد نتایج: 423355  

A. Rajabzadeh Ghatari H. Shekari,

Corporate image is an important organizational resource that enables to create, strengthen and sustain competitive advantage. Different antecedents have been identified for corporate image in the literature including quality of products and services, consumer consideration or distribution system. Green supply chain management appears to be an antecedent of corporate image too. This study examin...

Mohammad Nasir Uddin Mohammed Alamgir,

This study attempted to investigate the effects of corporate social responsibility on firm performance. It also tried to identify the mediating role of corporate image on the relationship between corporate social responsibility and firm performance. This research collected data on latent constructs through a questionnaire administered survey of managers across a spectrum of industries in Bangla...

Journal: :مدیریت بازرگانی 0
غلامرضا عسگری استادیار دانشگاه صنعتی مالک اشتر، تهران، ایران داریوش محمدی زنجیرانی استادیار دانشکدۀ علوم اداری و اقتصاد دانشگاه اصفهان، ایران

in this paper the concept of corporate image has examined in detail and a complete discussion devoted to the presentation of three trends discernable in corporate image literature .in the later steps the influencing factor on corporate image are considered and examined. contrary to the studies fulfilled in other countries, the research results show that in iran fulfillment of social responsibil...

Journal: :international journal of management and business research 2013
h. shekari a. rajabzadeh ghatari

corporate image is an important organizational resource that enables to create, strengthen and sustain competitive advantage. different antecedents have been identified for corporate image in the literature including quality of products and services, consumer consideration or distribution system. green supply chain management appears to be an antecedent of corporate image too. this study examin...

2009
Hao Lv

Corporate image orientation is the base of corporate image planning and the first step to implement CIS (Corporate Identify System) designing. According to different schemes and design aims, strategies adopted by corporate image orientation are different. Generally speaking, we can adopt demand adaptation, reciprocal thinking, dominance prominence, reorientation and improving the occasions to i...

Journal: :Journal of Service Research 2015

2008
Ram Herstein Eugene D. Jaffe

360 www.palgrave-journals.com/crr/ ABSTRACT Over the past decade or so, corporate image has become an essential strategy for many organizations. However, non-profit organizations have only recently adopted this strategy in order to better communicate with their stakeholders. The purpose of this case study is to trace the integrated marketing communication (IMC) strategy of the Magen David Adom ...

2013
Yi Li Jianying Hu Jing Liu Xiaoping Liu Xianming Zheng

Most of the present studies described corporate social responsibility as a holistic concept when investigating the relationship between corporate social responsibility and its outcomes. Few researches were done on the dimensions of corporate social responsibility and their effects. A fourdimension scale of corporate social responsibility is defined in this paper. They are economic responsibilit...

2016
Pantea Foroudi T. C. Melewar Suraksha Gupta

The marketing literature reflects that there is no systematic study of the effect of a logo on consumer evaluations of logos. This research addresses two questions: (1) what are the factors that influence the favorability of the corporate logo? (2) What are the main influences of this favorability on the corporate image and corporate reputation? The favorability of a corporate logo is reflected...

Journal: :international journal of industrial engineering and productional research- 0
a. aghaie

modern business organizations have appreciated the significance of having competitive advantage through the delivery of continuous improvement towards the customers, and being knowledge-oriented. indisputably, knowledge management (km) plays a key role in the success of customer relationship management (crm). in this regard, customer knowledge management (ckm) is a newly developed concept that ...

نمودار تعداد نتایج جستجو در هر سال

با کلیک روی نمودار نتایج را به سال انتشار فیلتر کنید