نتایج جستجو برای: Customer Purchase Intention

تعداد نتایج: 106788  

Journal: :مدیریت بازرگانی 0
بهرام رنجبریان استاد گروه مدیریت، دانشکده علوم اداری و اقتصاد، دانشگاه اصفهان، ایران مجید رشیدکابلی استادیار گروه مدیریت، دانشکده علوم اداری و اقتصاد، دانشگاه اصفهان، ایران علی صنایعی دانشیار گروه مدیریت، دانشکده علوم اداری و اقتصاد، دانشگاه اصفهان، ایران علیرضا حدادیان دکترای مدیریت بازرگانی(بازاریابی)، دانشکده علوم اداری و اقتصاد، دانشگاه اصفهان، ایران

today more than ever customer orientation as the most important competitive advantage has gained an increasing importance. this paper aims to examine the relation between perceived value, perceived quality, customer satisfaction, and re-purchase intention in tehran department stores. this is a descriptive survey study. the statistical population of the research is composed of customers of the t...

The present study explores the effect of inbound marketing factors on marketing performance. The statistical population was composed of all customers of six restaurants with Gilaki names in Rasht, which are active in cyberspace. A total of 400 individuals were selected by convenience sampling. The standard scales included visibility management, active listening, community building, wor...

Journal: :Computers in Human Behavior 2009
Ying-Feng Kuo Chi-Ming Wu Wei-Jaw Deng

The purposes of this study are to construct an instrument to evaluate service quality of mobile value-added services and have a further discussion of the relationships among service quality, perceived value, customer satisfaction, and post-purchase intention. Structural equation modeling and multiple regression analysis were used to analyze the data collected from college and graduate students ...

2010
Kwek Choon Ling

The advancement of the World Wide Web has resulted in the creation of a new form of retail transactionselectronic retailing (e-tailing) or web-shopping. Thus, customers’ involvements in online purchasing have become an important trend. As such, it is vital to identify the determinants of the customer online purchase intention. The aim of this research is to evaluate the impacts of shopping orie...

پایان نامه :دانشگاه تربیت معلم - تهران - دانشکده تربیت بدنی علوم ورزشی 1391

the purpose of this study is to describe and determine the relationship between relationship marketing, customer satisfaction and intention to revisited in mashhad’s women aerobics clubs. to do this,300 randomly customers from women aerobic clubs were chosen and data was collected through kim relationship marketing questionnaire(2008) and ?=0.92, lim satisfaction questionnaire(2008) and ?=0...

2014
Jian Tian Yaqi Chen Liwei Wang

As an important factor that affects customer purchase intention, online review has attracted the attention from both enterprises and researchers. According to persuasion theory, planned behavior theory and regulatory focus theory, combined with the three dimensions of online reviews, we construct a modified model of the influence of online reviews on customer purchase intention, and put forward...

Journal: :مدیریت بازرگانی 0
حسین جلیلیان کارشناس ارشد، مدیریت بازاریابی، دانشگاه علامه طباطبایی، تهران، ایران عبدالحمید ابراهیمی دانشیار، مدیریت بازاریابی، دانشگاه علامه طباطبایی، تهران، ایران امید محمودیان کارشناس ارشد، مدیریت بازرگانی، دانشگاه آزاد اسلامی، تهران، ایران

electronic word of mouth (e-wom) is a new emergent arena in which, consumers share their experiences and reviews on various brands and products such as laptop with each other, through online communication channels. this is a practical and survey research. research’s statistical society is the students of allameh tabatabaei university. statistical sample is selected by relative categorized and a...

Journal: :Behaviour & IT 2008
Huei Huang Kuan Gee-Woo Bock Vichita Vathanophas

To succeed in the highly competitive e-commerce environment, it is vital to understand the impact of website quality in enhancing customer conversion and retention. Although numerous contingent website attributes have been identified in the extant website quality studies, there is no unified framework to classify these attributes and no comparison done between customer conversion and retention ...

2014
Gongbing Bi Bowen Zheng Hefu Liu

Because of a large number of customers using social media, firms have embraced social media as a useful communication tool during product-harm crises. However, current knowledge on the relationships between corporate crisis response, customer secondary crisis communication, and customer purchase intention remains limited. Based on an economic view, this study proposes a model to examine how cor...

Retailers’ brands maker with private label have significantly boosted market share in recent years. Creating new brands for goods or services provide differentiation with similar distributors. The main aim of this paper is to test which component can be more effective in consumers’ purchase intention based on using private label for goods’ image. This research data was collected by prior st...

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