This study employed Aaker's brand personality framework to empirically investigate the personality of denim jeans brands and to examine the impact of brand personality on consumer satisfaction and brand loyalty based on data collected from 474 college students. Results revealed that the personality of denim jeans brands can be described in six dimensions with 51 personality traits: attractivene...

Denim jeans, dyed with natural or synthetic indigo, are the most popular garments worn by individuals of all ages and approximately one billion pairs of jeans are produced per annum. Traditionally, denim has been woven with cotton in a warp face twill weave, in which the warp is blue whereas the weft is white. Dyeing is usually performed with pure indigo, or indigo combined with a sulfur dye to...

denim is a casual garment normally used by young people and extremely influential in shaping the fashion industry. among various garments, these garments are subjected to innovations. this work is an attempt to compare the different methods of stone washing using pumice stones, acid cellulases and neutral cellulases or in combination of these methods. the effects of different processing conditi...

enim Jeans finishing is one of the most important value added activities in the washing plant to meet buyer requirements. It is done by creating numerous effects on it. Potassium Permanganate (PP) is a strong oxidizing agent used to make vintage look with acid stone wash. This present investigation deals with the simultaneous effect of processing time and concentration of PP on the physical and...

Three 100% cotton denim jeans were treated with stone acid wash with the variation of processing time (1.5, 2 & 2.5 minutes) and concentration (1.5, 2 & 2.5g/l) of potassium permanganate after typical enzyme bleach wash. Various physical and mechanical properties (Hand feel, Weight, EPI, and PPI, Tensile strength, Shrinkage, Seam strength, Count & stiffness) were investigated before and after e...

Every pair of denim jeans produced contributes 33.4 kg CO2 into the atmosphere, consumes 3781 L water, and occupies 12 m2 land to support its production. The consumption patterns behaviour consumers are both vital determinants their environmental performance impact. This paper examines concerns, production knowledge, related cognitive measures by mapping intentions in process buying jeans. Cons...

This research aims to determine the time limit needed and environmental conditions that provide highest success rate in identifying dried blood samples on fabric of stretch denim, ramie black coated dry denim jeans using elution absorption method. Also, evaluate effect fabric, condition, time, interactions regarding group identification. The study was conducted 3 replications for each type whic...

The blue dye indigo has historically been isolated from the plant family Indigofera and widely applied in denim industry for producing jeans. advantageous photochemical properties of its derivatives have now attracted attention scientific community their use as molecular photoswitches. In review Review (DOI: 10.1002/chem.202300981), C.-Y. Huang S. Hecht detail synthetic approaches to preparing ...