M durable products cannot be used without a contingent consumable product, e.g., printers require ink, iPods require songs, razors require blades, etc. For such products, manufacturers may be able to lock in consumers by making their products incompatible with consumables that are produced by other firms. We examine the effectiveness of such a strategy in the presence of strategic consumers who...

Increased competition is making it difficult to distinguish products solely by attributes, creating room for cause-related marketing. In this study with a sample of 322 university students, we evaluated the changes in consumer attitudes toward cause and brand as consequences of Cause Brand Alliance (CBA), by using the product category as moderator. Four popular brands from two product categorie...

In this paper we examine the influence that indirect network effects have on a durable goods manufacturer’s distribution strategy to lease or sell her product. Previous research has identified that a durable goods manufacturer can mitigate the potential for its own opportunistic behavior with respect to consumers by leasing instead of selling its product. However, we show that leasing creates a...

We recognize that carbon-containing products do not decay and release CO2 to the atmosphere instantaneously, but release that carbon over extended periods of time. For an initial production of a stock of carbon-containing product, we can treat the release as a probability distribution covering the time over which that release occurs. The probability distribution that models the carbon release p...

It has been recognized that when a durable goods manufacturer sells her output, she has an incentive to produce at a rate that will drive down the market price of her product over time. Because anticipation of declining prices makes consumers less willing to invest in owning the durable good, selling can be self-defeating for the manufacturer. If instead, the manufacturer leases her product, sh...

Green product companies usually convey performance in either ambiguous or precise ways. Many studies have been conducted on the and information presentation of traditional products, but few examined which kind (ambiguous vs. precise) is better for presenting green products. This article three experiments with 484 participants to examine influence products consumers’ purchase intention. Results ...