During the past couple of decades, brand equity has emerged as one of the key concepts in marketing. Literature concerned with consumer brand relationship is calling for more studies in order to increase understanding of brand equity dimensions. Therefore, this study aims to contribute to the existing body of knowledge by investigates the impact of brand equity, on consumers’ brand purchase int...

The consensus wisdom of active mutual fund managers, as reflected in their average overand underweighting decisions, contains valuable information about future stock returns. Analyzing a comprehensive sample of active U.S. equity funds 1984—2008, we find that stocks heavily overweighted by active funds outperform their underweighted counterparts by more than 7% per year, after adjustments for t...

We study intergenerational equity in an overlapping generations framework. We show that, even with only one commodity, no production and constant resources, it is in general not possible to treat all generations in a equitable and efficient way, when equity is defined by variants of the no-envy

Available online 26 May 2011

This study contributes to the discussion on student perceptions of questionable academic behavior. Students evaluate behavioral scenarios to see whether they judge the behavior as ethical and to examine potential predictors of that judgment. The scenarios used isolate academic integrity decisions that involve the use of IT. The respondents were given items to examine the influence of moral equi...

One challenge for global equity managers is keeping track of correlations (or covariances) between the sources of risk in their portfolios. For instance, in the Barra Global Equity Model (GEM2) there are 153 factors, including country, currency, style, and industry factors that we have identified as being important. This leads to 11,628 unique correlations/covariances of which to keep track bet...