Geert Hofstede is a social psychologist who until his retirement was Professor of Organizational Anthropology and International Management at the University of Maastricht, the Netherlands, and Director of the Institute for Research on Inter-Cultural Cooperation there. In the early 1970s he and his colleagues carried out a major systematic study of workrelated attitudes based on two questionnair...

Distinct types of collective intelligence are prominent over different countries. This study explores why some types of collective intelligence knowledge services flourish in some countries but not in others by employing an analogy related to Darwin’s evolutionary theory. This study uses geographical isolation theory and Hofstede’s cultural dimensions theory (such as the uncertainty avoidance i...

With the growing globalization of business in today’s environment, increased multiculturalism has encouraged scholars to examine factors that enhance or inhibit the adaptation of organization and management practices across cultural boundaries (Adler 1983). Culture has been defined by Hofstede (1991) as “the collective programming of the mind that distinguishes the members of one category of pe...

lues at the cultural level, such as those employed by Hofstede (1984), Triandis (1995) and Schwartz (1994). Hofstede proposes a one dimensional structure called simply individualism-collecti vism; those cultures that emphasize the autonomy of the person are grouped under individualism, while those cultures whose most important values place emphasis on the dependency of the individual with respe...

This study examines the design characteristics of Web interfaces from Arab countries using Hofstede’s cultural dimensions. Organizational and graphical elements on a sample of 15 home pages of government Web portals are examined using content analysis. Element frequency scores were correlated with Hofstede’s dimensions and interpreted based on Marcus and Gould’s (2000) study. The results sugges...

The idea that different cultures present different consumer styles (Kotler 2011; De Mooij 2004; De Mooij, & Hofstede, 2011; Hofstede 1980; 1991; Sproles & Kendall 1986) has practical implications for multinational corporations. Gender-based consumer decision-making styles (issues people consider in making purchases) within and across U.S. and Taiwan populations were analyzed using Sproles and K...