this study used the partial least squares (pls) approach to examine the effect of corporate reputation on the customer loyalty of the food and beverages industry in nigeria. the data for this study were collected from the customers in kano state nigeria. out of 250 distributed questionnaires, 212 usable questionnaires were returned. before examining the effect of corporate reputation on the cus...

This study used the partial least squares (PLS) approach to examine the effect of corporate reputation on the customer loyalty of the Food and Beverages Industry in Nigeria. The data for this study were collected from the customers in Kano State Nigeria. Out of 250 distributed questionnaires, 212 usable questionnaires were returned. Before examining the effect of corporate reputation on the cus...

This study was designed to find out the mediating role of interaction orientation in relationship between strategic and Small Medium (SMEs) performance northeast Nigeria. Data collected from a sample 326 SME owner-managers Nigeria using questionnaire. The analysis done with inferential statistics on Partial Least Square Structural Equation Modelling (PLS-SEM) Smart-PLS 3. results revealed that ...

This tutorial explains in detail what factorial validity is and how to run its various aspects in PLS. The tutorial is written as a teaching aid for doctoral seminars that may cover PLS and for researchers interested in learning PLS. An annotated example with data is provided as an additional tool to assist the reader in reconstructing the detailed example.

In this paper we ask three questions. Do PLS path estimates compensate for measurement error? Do they capitalize on chance? And is PLS able to more accurately weight measurement indicators so as to make path estimations more accurate? The evidence is quite convincing that PLS path estimates do have all three of these characteristics. Our analysis suggests, however, that measurement error has by...

The ultimate goal of any prescribed medical therapy is to achieve desired outcomes for patients. However, patient non-compliance has long been a major problem detrimental to patients’ health and thus is a concern of all healthcare providers. Patient trust in doctors and patient-doctor communication have been identified as critical factors influencing patient compliance. Nevertheless, little is ...

For SMEs, responsiveness to changes is a critical survival capability. Practitioners believe that IT infrastructure flexibility contributes to responsiveness, yet empirical evidence is sparse. The purpose of this research is to empirically test the relationship between IT infrastructure flexibility, which is measured on four dimensions, and IT responsiveness. Two research questions are answered...

This study examined the effect of strategic flexibility on performance quoted pharmaceutical firms in Nigeria, as moderated by marketing competence. The adopted survey research design, and collected data from 642 management senior staff employees six Nigeria. Findings PLS-SEM analysis revealed that competence have positive organizational performance, while exerted a negative moderating relation...

We have shown previously that pls, which codes for the surface protein Pls of methicillin-resistant Staphylococcus aureus (MRSA), reduces adhesion to immobilized fibronectin, fibrinogen, laminin, and immunoglobulin G as well as invasion of host cells. Here, we tested a collection of 66 clinical MRSA isolates--48 negative for pls/Pls (pls(-)/Pls(-)), 15 positive for pls/Pls (pls(+)/Pls(+)), and ...