This paper argues that the multimodal enactment of affect plays a key role in commodification indigenous cultures. Departing from an understanding as integral to discourse, investigates how cultures are construed object consumerist desire by employing subject formation, strategic perspectivation and affordance conceptual starting points. As case point, affective meaning-making is studied it sem...

This research scrutinizes the representation of political conflict within contemporary Indonesian history textbooks. The question is about how textbooks present conflicts in historiography for younger generation frame interests, nation-building, and demand reconciliation transformation. Discourse Historical Analysis was used as method, particularly investigating from analysis nomination, predic...

This paper sets out a framework for analyzing affect as multimodal practice. The overall objective is to contribute the theoretical development of how can be approached an object semiotic enquiry. based on assumption that semiotically materialized through discourse, and with ambition taking multimodality seriously, subject formation, strategic perspectivation affordance are proposed conceptual ...

The images that individuals create of languages, people and cultures tend to refl ect their own communication educational behaviours. These can originate stereotypes, i.e., static, decontextualized, simplifi ed, abbreviated images, present in common memory accepted by particular groups (Castellotti & Moore 2002). Therefore, the diagnosis perceptions heritage language speakers associate with...

This study examines the interdiscursive representation of coronavirus disease by World Health Organization from outbreak virus in January 2020 to announcement a successful vaccine November 2020. The aim is find out whether agency has delivered apocalyptic language that increased anxiety and stress among public leading weak human immune system, or contributed creating global cooperation placing ...

The paper develops an idea of globalising and localising strategies media text translation in the framework rhetorical canons invention, concerning selection arguments; disposition, dealing with their arrangement; elocution, aimed at choice linguistic units; performance, underlying formation different kinds discourse. strategy renders international content into target language minor changes dis...

Previous literature on the study of identity representation in political discourse has been mainly concerned with the spoken discourse and the representation of self. However, the way different groups of political agents represent others’ identities across languages has not attracted much attention. Using Wodak’s (2007) Discourse Historical approach to CDA, the present study investigates the wa...