Indian retail sector has become competitive with the emergence of organized retail players. Currently retailers are focusing on developing their own brands or private labels to enhance customer loyalty, to add diversity and for better margins. The study primarily looks into understanding the consumer preference for private labels or store brands in breakfast cereals, snacks category (biscuits a...

despite possessing the adequate purchase potential for the fast moving consumer goods (fmcgs), the poor are not reckoned as a viable market by the fmcg marketers and as a result, the purchase preferences of poor are largely unexplored for the concerned products. the present paper bridges the gap subsisting in the pertinent literature by exploring the purchase behavior of poor consumers in the r...

This research represents a theoretical extension of the extended Technology Acceptance Model (TAM) to study the consumer adoption of mobile coupons. We developed a model to test the relationship between theoretical constructs spanning technological and cognitive influence processes and their impact on Behavioural Intention. This study aims to integrate price consciousness and value consciousnes...

Despite possessing the adequate purchase potential for the fast moving consumer goods (FMCGs), the poor are not reckoned as a viable market by the FMCG marketers and as a result, the purchase preferences of poor are largely unexplored for the concerned products. The present paper bridges the gap subsisting in the pertinent literature by exploring the purchase behavior of poor consumers in the r...

This paper describes a new theory of consciousness based on previous work by C.D. Broad, H.H. Price, Andrei Linde and others. This hypothesis states that the Universe consists of three fundamental entities — space-time, matter and consciousness, each with their own degrees of freedom. The paper pays particular attention to three areas that impact on this theory: (1) the demonstration by neurosc...

This paper describes a new theory of consciousness based on previous work by C.D. Broad, H.H. Price, Andrei Linde and others. This hypothesis states that the Universe consists of three fundamental entities — space-time, matter and consciousness, each with their own degrees of freedom. The paper pays particular attention to three areas that impact on this theory: (1) the demonstration by neurosc...

This study investigates whether consumers select foods based on the levels of carbon dioxide (CO2) emissions by using a choice experiment in the laboratory. Respondents are asked to purchase a few Satsuma mandarin oranges based on price and the levels of CO2 emissions during different stages of their life cycle of production until packing and to answer questions on environmental consciousness, ...

This paper reviews the present status of the material dualist theory of brain–consciousness relations. I cover first the history of its development by Priestly, Broad, Price, Carr, Jourdan, and myself. The theory is then described with its basis in higher-dimensional geometry, the phenomenology of consciousness, the neurological concept of the body image, and the application of Leibniz’s Law to...