Abstract—In the last two decades, number of Higher Education Institutions (HEI) grows in leaps and bounds. This causes a cut throat competition among these institutions while attracting the student get admission in these institutions. To make reach up to the students institution makes effort of advertisement. Similarly developing and developed both type of institution launch several services al...

Thresholds for evoked advertisement calling for 18 males were measured in a temperate forest in southern Chile, in order to relate this behavior to the intensities of neighbors’ calls that males of this species encounter in nature. Stimuli used were bouts of natural single-note advertisement calls played back at increasing intensity in steps of 6–12 dB. Male frogs responded with single-note adv...

Consumer's attitude toward mobile advertising has drawn lots of attention for a long time. Previous studies verified and emphasized that consumer’s attitude toward mobile advertising is significantly affected by the perceived entertainment, informativeness and credibility of an advertisement which affect the way consumers evaluate it. However, the general attitude toward how advertising manifes...

The work we present here is in line with a novel approach, called CoopFlow, for workflow cooperation that consists of the four steps (1) workflow abstraction, (2) workflow advertisement, (3) workflow matching and interconnection, and (4) workflow cooperation. In this paper, we continue our contributions within the CoopFlow approach. The main objective is to develop new tools for workflow advert...

From the 1990s, the multimodal turn in discourse studies makes multimodal discourse analysis a popular topic in linguistics and communication studies. An important approach to applying Systemic Functional Linguistics to non-verbal modes is Visual Grammar initially proposed by Kress and van Leeuwen (1996). Considering that commercial advertisement is an indispensable part of the modern society t...

A 1944 advertisement for Swift’s Beef in Good Housekeeping boldly proclaimed, “Her SEVEN jobs all help win the war!”1 The seven “jobs” were tasks that the Swift Company—as well as the U.S. government— believed that women on the home front should perform in order to aid their country during World War II. Among the tasks promoted by the advertisement were rationing, the growing of “victory garden...

Predicting potential advertisement clicks of users are important for advertisement recommendation, advertisement placement, presentation pricing, and so on. In this paper, several machine learning algorithms including conditional random fields (CRF), support vector machines (SVM), decision tree (DT) and backpropagation neural networks (BPN) are developed to learn user’s click behaviors from adv...

As the world of advertising is shifting from physical media and television to online and mobile mediums, it is essential that webpage designers plan for and incorporate advertisements into website design decisions. The design of a web page influences the engagement of visitors on the web page as well as the success of the website in terms of serving its content to its audience and in terms of a...

The Centre for Digital Video Processing at Dublin City University conducts concentrated research and development in the area of digital video management. The current stage of development is demonstrated on our Webbased digital video system called Físchlár [1], which provides for efficient recording, analysing, browsing and viewing of digitally captured television programmes. Advertisement break...