In this paper we show how pervasive technologies can be employed on a publicdisplay advertisement scenario to enable behavioral self-adaptation of content. We show this through MyAds, a system capable of exploiting pervasive technologies to autonomously adapt the advertisement process to the trends of interests detected among the audience in a venue. After describing the rationale, the architec...

Supporting advertisements in large publish/subscribe services has an improving influence on the system scalability. The additional application of event routing optimizations based on subscriptions further increases the event throughput and decreases the memory usage of publish/subscribe systems. However, also advertisement-based optimizations can improve these system properties but have been wi...

E-Advertisements have made possible to allow marketers for approaching target segments in the most measurable, interactive and more essentially, cost-effective ways. However, Neural Network is a forecasting tool for dynamic and changing market environments. A Strong advantage of neural networks is that a properly trained network can be considered experts with regard to the particular output pro...

Advertisement has long been used as a tool for informing and attracting audiences in different ways. This study aims at investigating the linguistic tools of advertisement in Persian on the basis of Halliday’s systemic-functional grammar theory. The data of this study were gathered from written and verbal commercial advertisements which were recorded and rewritten in order to investigate verbal...

background: today, electronic mass media such as television (tv), influence behavioral patterns of their audiences. this study aimed to evaluate what messages on food advertisements related to oral health were transmitted (appeals) and how they were transferred (performance methods & artistic techniques) in islamic republic of iran broadcasting (irib). methods: in this cross sectional study, br...