Brand loyalty develops as an intermixing of self-image and brand image, and anthropomorphized brands succeed when their ideal traits are utilized as brand personality components. To test the relationship between anthropomorphism and ideal traits, the researcher surveyed 211 Elon students and compared their preference for four brands from two industries. One brand from each industry utilized ant...

As we increasingly create spaces where robotic technology interacts with humans, our tendency to project lifelike qualities onto robots raises questions around use and policy. Based on a human-robot-interaction experiment conducted in our lab, this paper explores the effects of anthropomorphic framing in the introduction of robotic technology. It discusses concerns about anthropomorphism in cer...

Anthropomorphism encompasses the attribution of human characteristics to non-living objects. In particular the human tendency to see faces in cars has long been noticed, yet its neural correlates are unknown. We set out to investigate whether the fusiform face area (FFA) is associated with seeing human features in car fronts, or whether, the higher-level theory of mind network (ToM), namely tem...

http://dx.doi.org/10.1016/j.anbehav.2015.08.011 0003-3472/© 2015 The Authors. Published on behalf license (http://creativecommons.org/licenses/by/4.0/) Humans readily attribute intentionality and mental states to living and nonliving entities, a phenomenon known as anthropomorphism. Recent efforts to understand the driving forces behind anthropomorphism have focused on its motivational underpin...