We contrast memory-based and stimulus-based choices, using dual-process theories such as Kahneman and Frederick’s system 1/system 2 dichotomy. Systems 1 and 2 are conceptualized as distinct modes of thought, the former automatic and affective, the latter controlled and deliberate. Cognitive load impedes system 2, yielding greater reliance on system 1. In memory-based choice, consumers must main...

Two experiments were designed to replicate and extend [Lindgaard et al.’s, 2006. Attention web designers: you have 50ms to make a good first impression! Behaviour and Information Technology 25(2), 115–126] findings that users can form immediate aesthetic impression of web pages, and that these impressions are highly stable. Using explicit (subjective evaluations) and implicit (response latency)...

In this paper, we empirically investigate an extension of the Technology Acceptance Model (TAM, Davis, 1989) to explain the individual acceptance and usage of websites. Conceptually, we examine perceived ease-of-use, usefulness, enjoyment, and their impact on attitude towards using, intention to use and actual use. The paper also introduces a new construct, “perceived visual attractiveness” of ...

Physical attractiveness is an important cue for social interaction. Psychology studies have long shown that physical attractiveness can elicit positive personality attributions as well as positive behaviour towards other people. This effect is explained by the attractiveness stereotype. In this paper, we investigate whether this stereotype apply to the interaction with virtual agents. We report...

The authors tested schematic information processing as a function of attractiveness stereotyping in two studies. An adult experimenter read children (ages 3 to 7 years) eight different stories in which a child narrator encountered two characters who varied in level of attractiveness and displayed positive or negative traits that were either consistent or inconsistent with the “beauty is good” s...

MITJA D. BACK*, LARS PENKE, STEFAN C. SCHMUKLE, KAROLINE SACHSE, PETER BORKENAU and JENS B. ASENDORPF Department of Psychology, Johannes Gutenberg-University Mainz, Germany Department of Psychology and Centre for Cognitive Ageing and Cognitive Epidemiology, University of Edinburgh, UK Department of Psychology, Westfälische Wilhelms-University Münster, Germany Department of Psychology, Martin-Lu...

We conduct a repeated VCM (voluntary contribution mechanism) experiment using the strategy method. We compare a partner and a stranger design and find that participants in the partner treatment provide (i) higher initial contributions, (ii) higher contributions on average over all periods, and (iii) contributions that do not vary more strongly with past contributions than participants in the st...

Attractiveness plays a central role in human non-verbal communication and has been broadly examined in diverse subfields of contemporary psychology. Researchers have garnered compelling evidence in support of the evolutionary functions of physical attractiveness and its role in our daily lives, while at the same time, having largely ignored the significant contribution of non-visual modalities ...

Consumer decision making is a well-known application domain for decision support systems. Emerging from this domain is support for consumers bon the go,Q when they are actually inside a retail store. This paper introduces a bproduct attractiveness cueQ as a way of delivering decision support in this context. The paper also provides an experiment to examine the effectiveness of these cues in a l...

The internet has been blurring the lines between local and global cultures, affecting in different ways the perception of people about themselves and others. In the global context of the internet, search engine platforms are a key mediator between individuals and information. In this paper, we examine the local and global impact of the internet on the formation of female physical attractiveness...