We study the effects of actors’ audience-specific reputations on their levels of success with different audiences in the same field. Extending recent work that has emphasized the presence of multiple audiences with different concerns, we demonstrate that considering audience specificity leads to an improved understanding of reputation effects. Using data on emerging artists in the field of cont...

In spring 2020 our team received funding from the Rapid Response Research program of National Science Foundation to develop comics that would help youth understand COVID-19 pandemic. Our project built on a decade expertise creating about biology viruses. collaboration with virologists and artists, we developed three comic stories during pandemic posted them on-line last half 2020. The fictional...

Social media technologies collapse multiple audiences into single contexts, making it difficult for people to use the same techniques online that they do to handle multiplicity in face-to-face conversation. This article investigates how content producers navigate ‘imagined audiences’ on Twitter. We talked with participants who have different types of followings to understand their techniques, i...

Despite a large number of evidence-based health communication interventions tested in private, public, and community health settings, there is a dearth of research on successful secondary dissemination of these interventions to other audiences. This article presents the case study of "1-2-3 Pap," a health communication intervention to improve human papillomavirus (HPV) vaccination uptake and Pa...

There are many issues relating to the cultural aspects of Chinese culture and society which can impact the design and content of computing systems and web sites (which are directed towards Chinese audiences). This paper focuses on many of these issues and provides practical guidelines and advice for those who want to reach out to Chinese audiences, whether for ecommerce, education, or other needs.

As human impacts cause ecosystem-wide changes in the oceans, the need to protect and restore marine resources has led to increasing calls for and establishment of marine reserves. Scientific information about marine reserves has multiplied over the last decade, providing useful knowledge about this tool for resource users, managers, policy makers, and the general public. This information must b...

Linguistics is traditionally a university subject.We describe here comprehensive efforts that the University of Arizona’s Linguistics Department makes to engage with additional audiences: K–12 and community college students, lifelong learners, and festival-goers. Our coordination of these efforts is relatively recent, and this article emphasizes what we are learning in areas like adjustment to ...

Article history: Received 11 June 2009 Available online 26 August 2010 JEL classification: C72 C78 D74 D82