Audiences are usually seen as groups of people who collectively or individually read, watch or hear works of arts. This mode of relationship is referred to as reception as opposed to creation, which is supposed to be the productive stage of the artistic communication process. Art becomes the product of an independent elite, which does not respond to an audience's demands but opposes the dominan...

How do people form opinions about scientific issues? It is, suggests Dietram A Scheufele, unrealistic to expect people to sift through masses of information to draw up a reasoned conclusion. We are mostly ‘cognitive misers’, drawing upon a minimum amount of information. What is crucial is how an issue is ‘framed’ – the context in which it is communicated and how it fits with people’s pre-existi...

Diminishing functional and sensory abilities present unique challenges for nurses when teaching older adults. The bulletin board display is one method that can facilitate learning in older individuals: they can learn at their own pace and develop specific questions for health care professionals. On the basis of developmental theories, knowledge of common physical changes associated with aging, ...

In webcasts that involve both a local and remote audience, the amount of interaction with remote participants is typically very limited. Video conferencing offers a much higher level of interactivity, but is constrained by high bandwidth requirements and poor scalability. Our research aims to bring some of the advantages of videoconferencing to ePresence, an open-source webcasting infrastructur...

We present a method for measuring the reach and frequency of online ad campaigns by audience attributes. This method uses a combination of data sources, including ad server logs, publisher provided user data (PPD), census data, and a representative online panel. It adjusts for known problems with cookie data and potential non-representative and inaccurate PPD. It generalizes for multiple publis...

&VLSI TEST PRINCIPLES and Architectures, edited by Laung-Terng Wang, Cheng-Wen Wu, and Xiaoqing Wen, is partly a textbook and partly a collection of survey articles on testing by top experts. It works reasonably well in both contexts. Its target audience, according to the preface, includes both students and practitioners. Although this is a noble objective, I don’t think any book can achieve it...