Title of Dissertation: MULTIPLE AUDIENCES AND CORPORATE DISCLOSURE Jing-Wen Yang, Doctor of Philosophy, 2007 Dissertation Directed By: Professor Oliver Kim Department of Accounting and Information Assurance This study contributes to literature in three ways: first, it draws a full picture about the determinants of a firm’s voluntary disclosure decision; second, it aims at tackling the mixed res...

Since 1980s, classic editing conventions have been modifying into new forms characterized mostly by quickly changing images. Within the Egyptian context, this study has examined the effects of those newer video editing styles on audiences’ perception of television. Six short videos edited following the conventions of those newer editing styles were presented to two sample groups of Egyptian aud...

Messages that are tailored to specific audiences (matched messages) are typically more persuasive compared to messages that are crafted for a general audience (Hirsh, Kang, & Bodenhauser, 2012). However, tailoring messages can have the effect that messages are less persuasive for audiences for which they were not tailored (mismatched messages; Sillince, Jarzabkowski, & Shaw, 2012). Eisenberg (1...

With the rapid development of E-Commerce, the audiences put forward higher requirements on personalized Internet advertisement than before. The main function of Personalized Advertising System is to provide the most suitable advertisements for anonymous users on Web sites. The paper offers a personalized Internet advertisement recommendation model. By mining the audiences’ historical and curren...