This paper examines the current approaches used in the training of intercultural business communication such as cultural patterns and skills, and points out that these approaches mainly reflect the etic or culture-general perspective. What is missing is the emic or culture-specific perspective. In order to promote intercultural research based on both perspectives, this paper details ethnography...

Ethnography is a qualitative research design that has relevance for clinical research in occupational therapy. The ethnographic approach is illustrated in the present paper through a description of how it could be used to investigate the effectiveness of an occupational therapy leisure intervention with stroke survivors. This paper contrasts ethnography with a randomized clinical trial design a...

Johannes Fabian’s contributions to anthropology are distinctive. Depending on where you start, he is an Africanist; a linguistic anthropologist; a partisan and critic of the “Writing Culture” moment in U.S. anthropology; a folklorist and student of popular culture; a historian of drug use by colonial anthropologists; a theorist of time, memory, and alterity; and now something of a hacker. Two b...

Advances in digital media support a form of inquiry called cognitive ethnography. Cognitive ethnography employs traditional ethnographic methods to build knowledge of a community of practice and then applies this knowledge to the micro-level analysis of specific episodes of activity. The principal aim of cognitive ethnography is to reveal how cognitive activities are accomplished in real-world ...