the purpose of was segmentation of customers according to benefit sought. market segmentation is viewing a heterogeneous market as a number of smaller homogeneous markets, in response to differing preferences, attributable to the desires of customers for more precise satisfaction of their varying wants. the data analysis was based on questionnaires which had been gathered from three metropolise...

Is the impact of sales promotion on consumer perception mediated by its hedonic and utilitarian benefits in the context of Indian consumers?  Is gender having a moderating impact on the relationship between the benefits of sales promotion and consumer perception?  Authors examined both questions using a partial least square structural equation modeling (PLS-SEM). Findings revealed that hedonic ...

fasting is a form of islamic worship to approach god.  there is a direct relationship between fasting, abstaining from eating and drinking, and an individual’s health as well as his ill-health. therefore, it is of utmost importance in the islamic perspective to weigh the spiritual benefits achieved through fasting against its probable harmfulness to an individual’s health. regarding fasting, th...

car accidents are documented as a growing public health problem in iran as well as other developing countries. generally growing number of population and vehicles are not accompanied by extending road construction programs. these could be result in high death, disability, and economic loss in such country compare to develop one. this mainly affected young person who are economically more active...