The paper determines the effects of different influencing variables on the media company’s optimal subscription and advertising prices and editorial content. The company maximizes profit consisting of subscription and advertising revenue, minus the costs of content, advertising, and circulation, by setting the subscription and advertising prices and the amount of editorial content. Subscription...

The goal of this study was to determine whether bilingual children with specific language impairment (SLI) are similar to monolingual age mates with SLI, in each language. Eight French-English bilingual children with SLI were compared to age-matched monolingual children with SLI, both English and French speaking, with respect to their use of morphosyntax in language production. Specifically, us...

This paper presents an oligopolistic model of informative advertising, where firms simultaneously choose prices and advertising intensities. For this game there is a dispersed price equilibrium in which the amount of advertising by each firm is socially optimal. The advertising technology considered is more general than in Butters', however his results can be obtained as the number of firms ten...

Search Engine Advertising has grown strongly in recent years and amounted to about USD 60 billion in 2014. Based on real-world data of online campaigns of 28 companies, we analyse the incident of a hacked campaignaccount. We describe the occurred damage, i.e. (1) follow-up consequences of unauthorized access to the account of the advertiser, and (2) limited availability of short-term online cam...

W develop a two-stage consumer-level model of paid search advertising response based on standard aggregated data provided to advertisers by major search engines such as Google or Bing. The proposed model uses behavioral primitives in accord with utility maximization and allows recovering parameters of the heterogeneity distribution in consumer preferences. The model is estimated on a novel paid...