نتایج جستجو برای: bilingual advertising

تعداد نتایج: 26825  

2009
Bin Lu Benjamin Ka-Yin T'sou

In order to extract bilingual terms in a corpus of comparable patents, we present a novel framework in this paper. The framework includes the following major steps: 1) extract monolingual single-word and multi-word term candidates in monolingual patents; 2) Find parallel sentences in comparable patents; 3) extract bilingual single-word and multi-word term candidates; 4) identify correct bilingu...

2010
Bo Li Éric Gaussier

Previous work on bilingual lexicon extraction from comparable corpora aimed at finding a good representation for the usage patterns of source and target words and at comparing these patterns efficiently. In this paper, we try to work it out in another way: improving the quality of the comparable corpus from which the bilingual lexicon has to be extracted. To do so, we propose a measure of compa...

2016
Ivan Vulic Douwe Kiela Stephen Clark Marie-Francine Moens

Recent work has revealed the potential of using visual representations for bilingual lexicon learning (BLL). Such image-based BLL methods, however, still fall short of linguistic approaches. In this paper, we propose a simple yet effective multimodal approach that learns bilingual semantic representations that fuse linguistic and visual input. These new bilingual multi-modal embeddings display ...

2012
Rahma Sellami Fatiha Sadat Lamia Hadrich Belguith

________________________________________________________________________________________________________ Bilingual lexicon extraction from Wikipedia With the increased interest of the machine translation, needs of multilingual resources such as comparable corpora and bilingual lexicon has increased. These resources are not available mainly for pair of languages that do not involve English. This...

2010
ANGELA CREESE ADRIAN BLACKLEDGE

This article reports on research that questions commonsense understandings of a bilingual pedagogy predicated on what Cummins (2005, 2008) refers to as the “two solitudes” assumption (2008, p. 65). It sets out to describe a flexible bilingual approach to language teaching and learning in Chinese and Gujarati community language schools in the United Kingdom. We argue for a release from monolingu...

2008
Foster Provost Brian Dalessandro Rodney Hook Xiaohan Zhang

Different from most sponsored search advertising and click-driven display advertising, on-line brand advertising is less straightforward to assess, and perhaps for that reason has received much less attention in the academic literature and in practice. Brand advertising generally is difficult to assess; however, the online environment provides unique opportunities, because as we describe below ...

2008
Minjung Park

This paper examines the role of advertising in the evolution of market structure in the US mutual fund industry. First, I present empirical evidence that mass advertising in this industry creates endogenous sunk costs, resulting in patterns consistent with Sutton’s (1991) predictions. In particular, I contrast evolutionary patterns of advertising spending and market structure between two segmen...

Journal: :The Electronic Library 2012
Chengzhi Zhang Dan Wu

Purpose: Terminology is the set of technical words or expressions used in specific contexts, which denotes the core concept in a formal discipline and is usually applied in the fields of machine translation, information retrieval, information extraction and text categorization, etc. Bilingual terminology extraction plays an important role in the application of bilingual dictionary compilation, ...

2009
Laura Aymerich

Observatory: New interactive advertising formats on television. A proposal for their analysis and classification This article investigates the area of interactive advertising on television, an emerging phenomenon that has not been extensively explored by the literature and with significant potential for development. The findings provided are based on those obtained as part of the research entit...

Journal: :Procesamiento del Lenguaje Natural 2004
Xavier Gómez Guinovart Elena Sacau Fontenla

In this paper, we present the strategies adopted in the research on the CLUVI Corpus in order to optimize the results of the automatic extraction of an English-Galician bilingual lexicon.

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