نتایج جستجو برای: bilingual advertising
تعداد نتایج: 26825 فیلتر نتایج به سال:
In recent years, multi-source clustering has received a significant amount of attention. Several multi-source clustering methods have been developed from different perspectives. In this paper, aiming at addressing the problem of Chinese–Tibetan bilingual document clustering, a novel bilingual clustering scheme is proposed, which can well capture both the intralingua document structures and inte...
The bilingual advantage-enhanced cognitive control relative to monolinguals-possibly occurs due to experience engaging general cognitive mechanisms in order to manage two languages. Supporting this hypothesis is evidence that bimodal (signed language-spoken language) bilinguals do not demonstrate such an advantage, presumably because the distinct language modalities reduce conflict and control ...
one of the most controversial and unresolved questions in bilingual first language acquisition (henceforth bfla) is whether bilingual children develop one mixed or two independent linguistic systems. many scholars in the lield of bfla arc in tavor of the one-system hypothesis (leopold 1970; swain and wesche, 1975; volterra and tacschner, j 987; grosjean, 1982; tacschncr, 1983: mclaughlin, 1984:...
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spend by referring to online metrics such as click‐through rate (CTR) and cost per acquisition (CPA). However, these standard online advertising metrics are plagued with attribution problems and do not account for dynamics. These issues can easily lead firms to...
Background: Advertisers optimization is one of the most fundamental tasks in paid search, which is a multi-billion industry as a major part of the growing online advertising market. As paid search is a three-player game (advertisers, search users and publishers), how to optimize large-scale advertisers to achieve their expected performance becomes a new challenge, for which adaptive models have...
The goal of the current study is to determine the optimal level of advertising beyond which advertising expenditure will not be justified by revenues. To achieve the goal first different types of media were rated by experts as to the degree of their importance. Then data ware collected by interviewing the managers and reviewing different media resources. The collected data were then analyze...
We introduce TRAAM, or Transduction RAAM, a fully bilingual generalization of Pollack’s (1990) monolingual Recursive Auto-Associative Memory neural network model, in which each distributed vector represents a bilingual constituent—i.e., an instance of a transduction rule, which specifies a relation between two monolingual constituents and how their subconstituents should be permuted. Bilingual ...
This paper proposes a method using the existing Rule-based Machine Translation (RBMT) system as a black box to produce synthetic bilingual corpus, which will be used as training data for the Statistical Machine Translation (SMT) system. We use the existing RBMT system to translate the monolingual corpus into synthetic bilingual corpus. With the synthetic bilingual corpus, we can build an SMT sy...
Channel coordination in search advertising is an important but complicated managerial decision for both manufacturers and retailers. A manufacturer can sponsor retailers to advertise his products while at the same time compete with them in position auctions. We model a manufacturer and retailers’ cooperation and intra-brand competition in advertising, as well as inter-brand competition with oth...
Is the developing bilingual brain fundamentally similar to the monolingual brain (e.g., neural resources supporting language and cognition)? Or, does early-life bilingual language experience change the brain? If so, how does age of first bilingual exposure impact neural activation for language? We compared how typically-developing bilingual and monolingual children (ages 7-10) and adults recrui...
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