the aim of this study was to determine those factors affecting domestic sports brand equity using structural equation modeling. this research was a descriptive survey. 210 elite athletes of ahvaz city were randomly selected using krejcie and morgan table (n=450). a researcher-made questionnaire was used to collect data. its validity was measured by a number of experts in the field and its relia...

INTRODUCTION Brand equity and consumer loyalty play a role in continued purchasing behaviour; however, this research has largely focused on non-addictive products without counter-marketing tactics. We examined the impact of brand equity (price premium, market share) and consumer loyalty (switching rates) on smoking cessation (discontinued cigarette purchases for 1 year) among smokers in a consu...

the purpose of this study is to develop a brand equity model for isfahan as a tourism destination. the statistical population of this study consists of the inbound tourists who have traveled to isfahan in november 2013. a sample of 200 tourists has been selected from this population. a self-administrated questionnaire has been used for collecting the research data. in order to analyze the resea...

The purpose of present study is to explore impact of marketing mix (price, firm image, distribution intensity, promotion and propaganda) on the brand equity of Asia Insurance Firm in view of its customers and prioritizing of these elements based on significance of their impacts. The statistical population includes customers of Asia Insurance Firm in Shiraz, IRAN. Data is collected using questio...

The study investigates the impact of brand equity on brand loyalty with the mediation of customer satisfaction in restaurant sector of Lahore, Pakistan. The study uses seven dimensions of brand equity, which include physical quality, staff behavior, ideal selfcongruence, brand identification, life style-congruence, trust and environment. Questionnaire has been used to collect the data from the ...

Marketers are fundamentally interested in how consumers make buying decisions. A recent method of non-invasive brain imaging, magnetoencephalography (MEG), was used to observe subjects making decisions on a virtual (video) supermarket visit. At each of 90 stops, the subject was invited to choose one of three brands. Package height and color discrimination tests provided control experiments. Sub...

The most important determinants of brand equity are image and loyalty. These critical elements affect the customer’s thought processes build up their perception brand. main objective this research study is to investigate association between association, loyalty how they impact equity. In order achieve intentions, a model reflecting effect on was conceptualized. Hypotheses were formulated assess...