Co-branding, is a marketing arrangement to utilize multiple brand names on a single product or service. Basically, the constituent brands can assist each other to achieve their objectives. Co-branding is an increasingly popular technique for transferring the positive associations of one company’s product or brand to another. In the absence of a clearly defined strategy, co-brand mergers are fre...

BACKGROUND Under the Family Smoking Prevention and Tobacco Control Act (FSPTCA), the Food and Drug Administration (FDA) banned the use of "Lights" descriptors or similar terms on tobacco products that convey messages of reduced risk. Manufacturers eliminated terms explicitly stated and substituted colour name descriptors corresponding to the banned terms. This paper examines whether the tobacco...

Generic substitution has become a common practice. In Pakistan living standards are below average. Improving knowledge and perception about generic drugs will increase the generic substitution, and it will reduce cost of treatment. The aim of study was to determine the knowledge, perception and attitude of undergraduate students of Pakistan about generic drugs. A questionnaire comprising of que...

The pediatric clinics of the Michigan State University College of Human Medicine (MSU-CHM) consist of academic pediatricians serving two clinics with a patient population of 5200. The internal quality measures published by the MSU health team had consistently indicated our generic medications prescription rate to be very low, with an average of about 21% for the years 2009, 2010, and 2011. Ther...

Word formation processes have become one of the most important steps for company in creating brand names. This study aims to identify and describe word on snack brands. There were 30 objects brands this study. The object was names found Alfamart Indomaret. Qualitative descriptive method applied results show that there six words names, namely blending, compounding, borrowing, acronyms, coinage m...

The global trade item number (GTIN) is traditionally used to identify trade items and look up corresponding information within industrial supply chains. Recently, consumers have also started using GTINs to access additional product information with mobile barcode scanning applications. Providers of these applications use different sources to provide product names for scanned GTINs. In this pape...

The practice of scenting retail environments to increase sales has become common but do pleasant scents actually affect consumer behavior? Nonwords in English were rated as possible brand names during the learning phase of a recognition memory experiment. The test phase was a speeded old-new task. Exposure to a complex, pleasant scent during the test phase facilitated accuracy compared to non-e...

The present approach exploits the biomechanical connection between articulation and ingestion-related mouth movements to introduce a novel psychological principle of brand name design. We constructed brand names for diverse products with consonantal stricture spots either from the front to the rear of the mouth, thus inwards (e.g., BODIKA), or from the rear to the front, thus outwards (e.g., KO...

BACKGROUND Non-steroidal Anti-inflammatory Drugs (NSAID), are among the most widely used and misused of all drugs. Though they provide symptomatic relief from pain and swelling in chronic joint diseases, they may cause renal impairment, especially in combination with other nephrotoxic agents. OBJECTIVES This study aimed to investigate the prescription pattern of NSAID in the Out-patient Pharm...