This paper examines the effectiveness of racialized Get-Out-The-Vote (GOTV) messages at mobilizing black voters. Here we use a mail-based voter mobilization experiment containing 134,000 black registered voters conducted during 2008 North Carolina Democratic Presidential primary to test two different explanations for how racialized voter mobilization messages might increase black voter turnout ...

Objectives: This work investigates how different corporate social responsibility (CSR) assurance messages embedded in cause-related media marketing influence consumers’ behavioral intentions (social brand page joining and recommendation) affective attitudes (likability of the campaign). CSR authenticity self-serving motives are also examined. Methods: An experiment was conducted using F...

Student Association External Vice President Charles Klein is spearheading a campaign to bring ESPN basketball announcer Dick Vitale-to Rice to call the Feb",'24 game between Rice and the University of Utah. Vitale , who is commonly known as the voice of college basketball, is scheduled to call a game between the Universi ty of K e n t u c k y Wi ldca t s and t h e University of Tennessee Volunt...

Visual messaging is becoming the new avenue to connect with consumers. The majority of American public not connected agriculture and often questions procedures, practices, tactics within industry. Practitioners researchers have suggested value congruent messages, a type emotional appeal, may increase attention agricultural messages. However, limited research has been conducted define investigat...

To determine whether an AIDS prevention mass media campaign influenced risk perception, self-efficacy and other behavioural predictors. We used household survey data collected from 2,213 sexually experienced male and female Kenyans aged 15-39. Respondents were administered a questionnaire asking them about their exposure to branded and generic mass media messages concerning HIV/AIDS and condom ...

Over the last decade, unsolicited bulk email, or spam, has transitioned from a minor nuisance to a major scourge, adversely affecting virtually every Internet user. Industry estimates suggest that the total daily volume of spam now exceeds 120 billion messages per day [10]; even if the actual figure is 10 times smaller, this means thousands of unwanted messages annually for every Internet user ...

Social networks make it possible to share rapidly and massively information. Yet, one of their major drawback comes from the absence of verification of the piece of information, especially with viral messages. This is the issue addressed by the participants to the Verification Multimedia Use task of Mediaeval 2016. They used several approaches and clues from different modalities (text, image, s...

OBJECTIVES To assess whether short message service (SMS) text messages sent as prenotification or postnotification reminders improve questionnaire response rates in randomized controlled trial (RCT) follow-up. STUDY DESIGN AND SETTING Three "trials within a trial" assessed text message notifications sent before or after receipt of a follow-up questionnaire within an RCT for patients with depr...

BACKGROUND Back pain is reported to occur already in childhood, but its development at that age is not well understood. The aims of this study were to describe BP in children aged 6-12 years, and to investigate any sex and age differences. METHODS Data on back pain (defined as pain in the neck, mid back and/or lower back) were collected once a week from parents replying to automated text-mess...

BACKGROUND In January 2014, the Chicago City Council scheduled a vote on local regulation of electronic cigarettes as tobacco products. One week prior to the vote, the Chicago Department of Public Health (CDPH) released a series of messages about electronic cigarettes (e-cigarettes) through its Twitter account. Shortly after the messages, or tweets, were released, the department's Twitter accou...