Campaign literature is a ubiquitous feature on the American electoral landscape. Candidates distribute written materials for the sole purpose of persuading voters to vote for them instead of for another candidate. The information a candidate includes in a piece of campaign literature, as well as how it is presented, can reveal his or her perception of the criteria citizens use when deciding for...

OBJECTIVES A 2-year social marketing media campaign and community education activities were organized to promote screening for oral cancer in a high-risk population in Detroit/Wayne County, Michigan. Long-term goals of the campaign were to reduce the oral cancer death rate, increase the proportion of oral cancers detected at an early stage, and increase the proportion of adults who report havin...

BACKGROUND How youth perceive marketing messages in sports is poorly understood. We evaluated whether youth perceive that the imagery of a specific sports marketing advertisement contained smoking-related messages. METHODS Twenty grade 7 to 11 classes (397 students) from two high schools in Montréal, Canada were recruited to participate in a cluster randomised single-blind controlled trial. C...

Although recent evidence has found support for the importance of social media in communicating specific messages between venture founders and their target audience, there remains a relative paucity research regarding how temporal elements activity are related to key development outcomes. In this context, current study draws on conceptual framework shock advertising understand louder (i.e., an i...

In this paper, we present the participation of the Laboratoire Informatique d’Avignon (LIA) to RepLab 2014 edition [2]. RepLab is an evaluation campaign for Online Reputation Management Systems. LIA has produced an important number of experiments for every tasks of the campaign: Reputation Dimensions and both Author Categorization and Author Ranking sub-tasks from Author Profiling. Our approach...

OBJECTIVE The study aim was to assess the effects of a multi-component communication campaign that promoted contraceptive use in Burkina Faso. METHODS This was a cross-sectional survey conducted in 2001 involving 1421 women of reproductive age from Ouagadougou and Bobo-Dioulasso. Participants during the 2001 survey were randomly selected from 54 enumeration areas that were covered during the ...

Little evidence links the strategic decisions of campaigns to individual-level voting behavior. Yet for campaigns to matter in the way that experts argue, exposure to campaigns must also matter so there should be observable differences in the structure of vote choice between battleground and non-battleground states. Combining presidential campaign data with the Senate Election Study, we show th...

The study aimed to evaluate the BBC's 'Fighting Fat, Fighting Fit' campaign's success in achieving public awareness of the need for obesity prevention, and putting over its message of healthy eating and increased physical activity. Demographic factors associated with awareness of the campaign were assessed. Data were collected from a national representative British sample as part of the ONS Omn...

The goal of this article is to provide specific guidelines to help create effective proenvironmental public service announcements (PSAs). Campaign designers are encouraged to initially identify and investigate the optimal target audience and then draft and test reactions by samples of that audience using pilot messages. Designers are also advised to consider research on attitude persistence, me...

Who influences a politician’s public statements? In this paper, we explore one plausible explanation: that financial incentives from campaign contributors affect what politicians say. Based on this idea, we design text-driven models for campaign contribution profile prediction. Using a large corpus of public microblog messages by members of the U.S. Congress, we find evidence for such an associ...