OBJECTIVE This article categorizes and describes current media campaigns to reduce college student drinking, reviews key principles of campaign design and outlines recommendations for future campaigns. METHOD The article describes three types of media campaigns on student drinking: information, social norms marketing, and advocacy. Key principles of campaign design are derived from work in co...

Cybercriminals abuse Online Social Networks (OSNs) to lure victims into a variety of spam. Among different spam types, a less explored area is OSN abuse that leverages the telephony channel to defraud users. Phone numbers are advertized via OSNs, and users are tricked into calling these numbers. To expand the reach of such scam / spam campaigns, phone numbers are advertised across multiple plat...

In January 2014, WHO released an ‘Online library of road safety mass media campaigns’, a new resource for governments and civil society organisations. The library, which contains powerful road safety video and audio campaigns from around the world, is intended as inspiration for those planning to produce their own campaigns by offering a range of creative ideas and concepts. It is hoped that fa...

Public education mass media campaigns are an important intervention for influencing behaviour modifications. However, evidence on the effectiveness of such campaigns to encourage the population to reduce sun exposure is limited. This study investigates the benefits and costs of three skin cancer campaigns implemented in New South Wales from 2006-2013. This analysis uses Australian dollars (AUD)...

AIM To assess the relationship between national and local media campaigns with respect to the number of patients requesting HIV antibody tests as a surrogate marker of the effectiveness of different campaign strategies. METHODS Analysis by month of the numbers of HIV tests performed in the regional genitourinary (GUM) clinic for Lothian over a 5 year period and in the whole of Lothian Region,...

• While the Global Action Plan to combat AMR (2015) clearly put forth public awareness as a strategic priority, South East Asian countries showed limited evidence of strategic thinking regarding awareness campaigns • Communication interventions have been limited to stand alone, sporadic events restricted in terms of their audience, messaging, and intervention design • Strategic, well defined co...

The popularization of mobile data services such as SMS (shortmessagingservice) has prompted the development of mobile marketing. The deployment of SMS based marketing campaigns has been noted as a very successful mean of reaching consumers. The available literature on mobile marketing has a strong emphasis on consumer perceptions towards SMS based campaigns. However, there is a clear lack of kn...

Among the many Assyrian written sources and inscriptions some texts report the military expeditions of the kings of Assyria. These accounts, the so-called Itineraries texts, describe in details the different stops of the armies through territories outside the Assyrian heartland. With regard to the Zagros area, the reports mention different long and ruthless campaigns undertaken by some Assyrian...

BACKGROUND There is considerable evidence that tobacco control mass media campaigns can change smoking behaviour. In the UK, campaigns over the last decade have contributed to declines in smoking prevalence and been associated with falls in cigarette consumption among continuing smokers. However, it is less evident whether such campaigns can also play a role in changing smokers' behaviour in re...