Universities have an important role in social education in many aspects. In terms of creating awareness and convincing public about social issues, universities take a leading position for public. The best way to provide public support for social education is to develop public communication campaigns. The aim of this study is to present a public communication model which will be guided in social...

BACKGROUND Although there is some evidence to support an association between exposure to televised tobacco control campaigns and recall among youth, little research has been conducted among adults. In addition, no previous work has directly compared the impact of different types of emotive campaign content. The present study examined the impact of increased exposure to tobacco control advertisi...

BACKGROUND While media campaigns are increasingly advocated as a strategy for preventing interpersonal violence and abuse, there is little evidence available regarding their effectiveness. SETTING AND DESIGN Consultation with experts and young people was used as part of a UK scoping review to capture current thinking and practice on the use of media campaigns to address interpersonal violence...

Little evidence links the strategic decisions of campaigns to individual-level voting behavior. Yet for campaigns to matter in the way that experts argue, exposure to campaigns must also matter so there should be observable differences in the structure of vote choice between battleground and non-battleground states. Combining presidential campaign data with the Senate Election Study, we show th...

Although evidence from high-income countries suggests that mass media campaigns can increase knowledge of tobacco harms and encourage smoking cessation, there is little evidence of this from developing countries, particularly related to campaigns that seek to increase support for smoke-free places and laws. Two campaigns that ran in São Paulo, Brazil during implementation of a smoke-free law in...

Predicting the effect of persuasion campaigns is difficult, as belief changes may cascade through a network. In recent years, political campaigns have adopted micro-targeting strategies that segment voters into fine-grained clusters for more specific targetting. At present, there is little evidence that explores the efficiency of this method. Through an Agent-Based Model, the current paper prov...

Companies have made their best efforts to sustain ongoing relations with their customers and thus generate as much revenue and profits as possible through CRM (Customer Relationship Management). One of the key marketing tools of CRM is target marketing. Target marketing is a marketing strategy that analyzes certain goods and services preferred by existing customers, develops new goods and servi...

Dear Sir,?In a short obituary notice of Surgeon General G. H. Kay among the " Service Notes" on pages 78-79 of the issue of the " Gazette" for February 1909, reference is made to the services of the survivors of the Sutlej and Punjab Campaigns, from which one would infer that Surgeon Major W. F. MacTier took part in the former but not in the latter. As I thought this was incorrect I communicate...

Targeting Stroke Awareness Public Campaigns To the Editor: We read with great interest the article by Mosley et al1 as well as the letter by Chiti et al2 on the role of information campaigns in improving people awareness about stroke, and we wish to enter the debate by briefly reporting some of our unpublished data. In order to evaluate whether having experienced a stroke improves the recogniti...