نتایج جستجو برای: campaigns
تعداد نتایج: 15651 فیلتر نتایج به سال:
Research background: CoVid19 was a shock for governments, organizations as well people. At the beginning of pandemic, everyone stunned and companies tried to adapt “new reality”, some sectors were forced either diminish their offer due downfall demand, or even fully stop offering products services result lockdown restrictions, in case tourism events sector. Imminent health, social economic cris...
This paper evaluates an intervention that randomized information letters about energy efficient investments and behaviors among 120,000 customers of two utilities in Germany. We find conservation effects differ considerably between both utilities, ranging from a precisely estimated zero effect to ?1.4%. By contrast, we do not detect significant framing presenting savings monetary or ecological ...
Nationwide health promotion campaigns are an important part of government-funded health promotion efforts. Valid evaluation is important, but difficult because gold standard research designs are not applicable and the allocation of budget and time for evaluation is often very tight. In The Netherlands, Health Promotion Institutes (HPIs) are responsible for these campaigns. We conducted an explo...
The growing commoditization of the underground economy has given rise to malware delivery networks, which charge fees for quickly delivering malware or unwanted software to a large number of hosts. A key method to provide this service is through the orchestration of silent delivery campaigns. These campaigns involve a group of downloaders that receive remote commands and then deliver their payl...
Online advertising is a high and a constantly growing business with an elaborate complexity. An important position is occupied by intermediaries, such as ad networks, marketing agencies and companies specialized in delivering software for managing and displaying advertising campaigns. Efficient use of advertising budgets and maximizing profits from ad impressions are the common goal of all play...
We present a modified Deffuant-Weisbuch opinion dynamics model that integrates the influence of media campaigns on opinion. Media campaigns promote messages intended to inform and influence the opinions of the targeted audiences through factual and emotional appeals. Media campaigns take many forms: brand-specific advertisements, promotions, and sponsorships, political, religious, or social mes...
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