Advertisers running display advertising campaigns often request actionable recommendations for booking the most effective new ad campaigns and improving the performance of ongoing campaigns. Typically, the recommendations desired by advertisers fall into two broad categories: improved performance in terms of metrics like CTR, CPC, and CPA; and increased reach, which is the number of unique user...

OBJECTIVE This study assessed the impact of state media campaigns that prominently feature counter-industry messages on youth cigarette smoking, beyond the effects of price, secular trends, tobacco control efforts, and the national truth campaign. METHODS Rates of youth smoking were compared in three groups of states: (1) those with long funded counter-industry campaigns (California, Florida,...

OBJECTIVE To describe the benefits and pitfalls of educational campaigns designed to reduce the delay between the onset of acute myocardial infarction (AMI) and its treatment. METHODS All seven educational campaigns reported between 1982 and 1994 were evaluated. RESULTS The impact on delay time ranged from a reduction of patient decision time by 35% to no reduction. One study reported a sus...

Creating and monitoring competitive and cost-effective pay-per-click advertisement campaigns through the web-search channel is a resource demanding task in terms of expertise and effort. Assisting or even automating the work of an advertising specialist will have an unrivaled commercial value. In this paper we propose a methodology, an architecture, and a fully functional framework for semiand ...

Donation-based crowdfunding platforms have an increasing number of campaigns on socially stigmatized topics. These platforms’ widespread online reachability and the large flow of monetary donations have the potential to shape individuals’ opinions by influencing their perceptions. However, little research has been done to investigate whether these campaigns impact individuals’ opinions and how....

Background: Mass media campaigns are frequently used to influence the health behaviors of various populations. There are currently no quantitative meta-analyses of the effect of mass media campaigns on physical activity in adults. Methods: We searched six electronic databases from their inception to August 2012 and selected prospective studies that evaluated the effect of mass media campaigns o...

Preventing fetal alcohol syndrome (FAS) by encouraging pregnant women to abstain from drinking alcohol competes with commercial alcohol marketing. Two FAS-prevention campaigns using a narrowcast approach among young women of childbearing age in two disadvantaged Southern California communities are compared. The design, implementation process, and degree to which campaigns reached the priority p...

This paper examines the interplay among crowdfunding campaigns, social media activity and accumulated capital. Drawing on the emerging literature around social media and crowdfunding, and leveraging task-technology fit theory, we propose a set of hypotheses relating to the interaction between social media and crowdfunding campaign objective (public good campaign versus private good campaign), h...

BACKGROUND Targeted campaigns have been reported to disrupt routine health services in low- and middle-income countries. The objective of this study was to evaluate the average effect of public health campaigns over 1 year on routine services such as antenatal care, routine vaccination and outpatient services. METHOD We collected daily activity data in 60 health facilities in two regions of C...

In 1999-2001, a national measles control strategy was implemented in Uganda, including routine immunization and mass vaccination campaigns for children aged 6 months to 5 years. This study assesses the impact of the campaigns on measles morbidity and mortality. Measles cases reported from 1992 through 2001 were obtained from the Health Management Information System, and measles admissions and d...