In business marketing, corporations and institutions are interested in executing a sequence of marketing actions to affect a group of customers. For example, a financial institution may derive marketing strategies for turning their reluctant customers into active ones and a telecommunications company may plan actions to stop their valuable customers from leaving. These marketing plans are aimed...

This paper reports the first effort into integrating OAEI and SEALS evaluation campaigns. OAEI is an annual evaluation campaign for ontology matching systems. The 2010 campaign includes a new modality in coordination with the SEALS project. This project aims at providing standardized resources (software components and data sets) for automatically executing evaluations of typical semantic web to...