The collapse of the traditional social ties, the advance of the mass media and the advent of political marketing have altered the structure and the direction of electoral campaigns. Present-day media-mediated electoral campaigns are hotly debated. On one side are those who claim that campaigns simplify political reality, manipulate voters, encourage voting apathy and in the long run contribute ...

Inspired by the increasing popularity of advertising on social media, and especially on social network sites (SNS), the aim of this study was to give insight into the effectiveness of SNS advertising. The first experimental study compares consumer responses to advertising on SNS and TV and demonstrates that while TV campaigns are evaluated more positively, SNS campaigns result in more favourabl...

Health campaigns that aim to raise awareness and subsequently raise funds for research and treatment are commonplace. While many local campaigns exist, very few attract the attention of a global audience. One of those global campaigns is Movember, an annual campaign during the month of November, that is directed at men’s health with special foci on cancer & mental health. Health campaigns routi...

Campaigns through the mass media serve as reliable means of inducing people to act in certain ways. Thus, government and other relevant agencies often engage in various media campaigns geared towards protecting and improving public health and general wellbeing of the people. As a matter of fact, such campaigns, due to a variety of factors, often record success or failure. While most of these ca...

municipal solid waste management (mswm) has become the greatest problem facing many urban and semi-urban areas in nigeria, although to varying degrees. this study suggests the various steps and approaches to combat the menace in akure in the southwest zone of nigeria. such approaches include creation of special agencies for the collection, recycling and conversion of municipal solid waste (msw)...

T he all-encompassing goal of political campaigns is to maximize the probability of victory. To that end, every facet of a campaign is evaluated by how many votes an activity will generate and at what cost. To perform this cost–benefi t analysis, campaigns need accurate predictions about the preferences of voters, their expected behaviors, and their responses to campaign outreach. For instance,...

Future Work Given such a rich and descriptive data set, one area that would be extremely beneficial as a visualization tool would be something that can provide selection and interactivity so that people can identify particular campaigns easier given a visualization from exploratory analysis. Figure 3: The following plot is a word frequency matrix for successful campaign perk descriptions under ...